Sales Officer- Horeca

Designation- Sales Officer Food Service (HORECA)

Functional Reporting: Area Sales Manager - FS

Role Purpose:
This role is responsible to drive Primary and Secondary in Food Service (HoReCa) Channel in the
assigned territory.

Key Accountabilities/ Responsibilities:
1. Financial:
Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
Understand and ensure profitable / sustained growth of business and strong orientation to
commercial terms, profitability calculations etc.
Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
2. Customer:
Identify potential Foodservice towns and appoint RDS in those towns where Zydus does not
have presence fostering new business development.
Manage the Distribution of Zydus Wellness products supported by a team of RDS / PSM / ADI
who cater to the customers in these markets.
Meet and build strong connect with Institutional customers such as Star Hotels, Restaurants, Bakery, Cafés etc on a daily basis for sales of Zydus products.
Build relationship and interact with F&B Managers, Purchase Managers and Chefs of various
Food Service Channels.
Identify requirements of Food Service accounts, acquire by conducting demonstration/
sampling of Zydus products and ensure regular supplies through RDS.
Identify opportunities in alternative Institutional channels for Zydus products, eg. Schools,
Corporate Canteens etc.

3. Process:
Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
Appraise the organisation on regular intervals about the Competitor activities such as New
Products / Packs, Schemes etc.
Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past
trends on a continuous basis.
4. People:
Manage and Develop, RDS, Pilot Sales Man, Account Development In-charge creating a high
performing team.
Address and hand-hold Third Party resource query resolutions.
Key Deliverables:
Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.
Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.
Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new geographic areas, market segments, or product lines.
Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.
Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and services, and effectively promoting these to meet the specific needs of the market.
Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.



LOCATION- JODHPUR