Sales Manager - Horeca - Mumbai

Designation: Sales Manager Horeca

Roles & Responsibilities:

Sales Strategy Development:

• Create and implement tailored sales strategies for beverage products in the HoReCa market.
• Identify trends and opportunities within the beverage sector to enhance sales efforts.

Client Relationship Management:

• Establish and maintain strong relationships with key accounts, including hotels, restaurants, bars, and catering services.
• Regularly meet with clients to understand their needs and provide tailored beverage solutions.

Team Leadership and Development:

• Lead and motivate the sales team, fostering a culture of high performance and accountability.
• Provide ongoing training on beverage products, industry trends, and sales techniques.

Sales Target Achievement:

• Set and communicate clear sales targets and KPIs for the team.
• Monitor performance against targets and implement corrective actions when necessary.

Market Research and Analysis:

• Conduct market research to analyze competitor offerings, pricing strategies, and customer preferences within the beverage sector.
• Use insights to refine sales tactics and identify new opportunities.

Product Knowledge and Promotion:

• Stay informed about the latest beverage trends, product launches, and consumer preferences.
• Develop and execute promotional campaigns to drive sales of specific beverages.

Collaboration with Marketing:

• Work closely with the marketing team to create promotional materials, campaigns, and events that target the HoReCa sector.
• Collaborate on co-branded initiatives or events to increase visibility and sales.

Proposal Development:

• Prepare customized sales proposals and presentations that address the specific needs of clients in the beverage industry.
• Negotiate contracts and pricing to secure favorable terms for both the client and the company.

Budget Management:

• Develop and manage the sales budget, ensuring effective allocation of resources and monitoring of expenses.
• Evaluate the ROI of sales activities and adjust budgets as necessary.

Reporting and Performance Analysis:

• Generate regular sales reports and forecasts for senior management, highlighting performance, challenges, and opportunities in the beverage market.
• Analyze sales data to drive informed decision-making and strategy adjustments.

Networking and Industry Representation:

• Represent the company at industry events, trade shows, and tastings to build brand awareness and expand the professional network.
• Foster relationships with industry influencers and key stakeholders in the beverage sector.

Customer Feedback and Product Improvement:

• Gather feedback from clients regarding product offerings and service quality.
• Work with product development teams to refine and improve beverage products based on customer input.