Sales Development Representative

Designation Sales Development/Inside Sales/Business Developement
Business Unit Sales and Business Development
Location Bangalore
Experience Minimum 2 years
Qualification MBA in Sales/Marketing
About Us
Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in media and
entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep
understanding of the global media and entertainment industry.
Prime Focus Technologies (PFT) is the creator of CLEAR and CLEARAI. CLEAR® is an award-winning Hybrid
Cloud-enabled Media ERP Suite that automates the content supply chain and builds a connected enterprise. It
offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services
powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content
supply chain.
PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group,
A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate,
Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.
Prime Focus is listed on the NSE and BSE in India. For more information visit:
www.primefocustechnologies.com
Overview:
● You will be our prospective clients' first point of contact. With training and skill development activities,
you’ll be mentored to drive meaningful conversations and help our customers drive their business.
● The ideal candidate for this role is a highly motivated, curious, self-starter, able to identify and develop
leads and opportunities from multiple sources including prospect lists, social selling, and individual
research.
● This is an Inside Sales - lead/opportunity generation role that requires a close sync with the Sales and
Marketing team for PrimeFocus.
● Responsible for B2B prospecting, qualifying, and generating new sales leads to support the larger
business objective of the business unit
Key Responsibilities:
● Generate qualified opportunities (SQLs) through targeted outbound campaigns based on in-depth,
geo/industry/product research & competitor analysis for target accounts
● Building and cultivating customer relationships by initiating communications and conducting follow-up
qualifications to move new business opportunities into the sales funnel.
● Use a strong researched backed, consultative approach in prospecting to develop high quality sales
qualified leads.
● Set up qualified meetings, and ensure the sales personnel (AEs) are equipped with necessary
information. Orient them on subtle nuances captured during the lead-generation exercise and
discovery meetings.
● Works with AEs in strategic large accounts to ensure closures
● Build long-term trusting relationships with prospects to qualify leads as sales opportunities. Persistently
follow up with the client in a clear & timely manner to ensure on building lasting relations

● Proactively seek new business opportunities in the market.
● Assist in activation and running of various communications geo/industry/product campaigns using
various mediums (including email, phone & events campaigns)
● Stay abreast of market developments and understand competitor trends. Analyze and use the same
for targeting potential prospects
● Create and maintain a database for future reference and use. Ensure CRM Hygiene at all interactions.
Desired Skills & Behaviors:
● Minimum 2 years of experience with a Bachelor’s / Master's degree is preferred
● Prior experience in outbound B2B tech sales development / inside sales roles (experience in SaaS
sales is preferred)
● Proven creative problem-solving approach and strong analytical skills
● Ability to work independently as well as part of a team in a fast-paced environment
● Strong desire and ability to move up within a sales organization
● Should have the ability to talk to C-Suite executives
● Exceptional communication skills, both oral and written, coupled with excellent listening skills and a
positive and energetic phone presence
● Being Social Media savvy would be an advantage
Tools and Familiarity:
Salesforce (CRM), Zoom Info, LinkedIn Sales Navigator and other related tools would be an added advantage.