Digital Marketing Head

Role & responsibilities

• Develop and Execute Strategy: Lead the development and execution of integrated digital marketing strategies across various channels including SEO, SEM, email marketing, content marketing, social media, and digital advertising to meet business goals.
• Team Leadership: Manage and inspire a high-performing digital marketing team, ensuring collaboration across departments and fostering a culture of continuous learning and growth.
• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns. Track performance, adjust strategies, and optimize for best ROI across all digital touchpoints.
• Data-Driven Decisions: Utilize data and analytics to measure the effectiveness of digital marketing campaigns. Interpret performance metrics, analyze trends, and apply insights to improve strategies.
• Brand Awareness & Lead Generation: Work closely with sales and product teams to develop strategies that enhance brand visibility and generate high-quality leads through digital channels.
• Content Strategy: Lead the content strategy, working with creative teams to produce engaging, relevant, and on-brand content that attracts and retains customers.
• Budget Management: Oversee digital marketing budgets, allocating resources effectively to ensure maximum return on investment across channels.
• Market Research & Trends: Stay on top of the latest digital marketing trends, tools, and best practices. Research and test new opportunities for growth and audience engagement.
• Stakeholder Communication: Collaborate with senior leadership and other departments to ensure alignment of digital marketing strategies with overall business objectives. Regularly report on campaign performance and progress.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (Masters degree preferred).
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful digital marketing strategies.
• Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and digital analytics tools (Google Analytics, SEMrush, etc.).
• Experience in managing and leading a team of digital marketing professionals.
• Exceptional communication, leadership, and project management skills.
• Data-driven with the ability to analyze data and make decisions to drive performance.
• Strong understanding of consumer behavior, user experience, and digital platforms.
• Experience with CRM tools, marketing automation platforms, and digital advertising networks (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to thrive in a fast-paced, dynamic environment.