Assistant Manager (Specialist)

Job Purpose

The Media Planning division of Royal Enfield's Global Brand team is responsible for providing a

thoughtful, thorough and robust strategy for all consumer touch-points (Offline, TV, Digital, Mobile,Search, Social, Display, and Video) and then executing those recommendations expertly. The team leverages the expertise of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and efficiency is maximized.

The incumbent will be responsible for crafting and executing media strategies that effectively communicate the brand's message to the target audience. By collaborating closely with brand managers, this role aims to enhance lead generation and conversion through strategic media placements and innovative digital strategies. With a strong emphasis on data-driven decision-making, you will leverage their expertise in Google Analytics, API integration, and lead flow enhancement to optimize media investments and ensure alignment with the brand's goals and objectives. This position demands a detail-oriented, numbers-savvy professional committed to driving brand success through disciplined, insightful, and number-driven media planning responsible for leading a comprehensive strategy for Paid Media Advertising initiatives in Lead Generation, Booking Journeys through the online bookings.

Position Overview:

Location: Gurgaon

Position Title: Assistant Manager (Specialist)

Reports to: Lead - Media Planning

Function: Global Brand

What you'll do:

• Develop and implement media planning strategies in collaboration with brand managers to meet business objectives and target audience engagement, ensuring alignment with overall marketing goals.
• Manage media budget effectively across platforms, optimizing spend to achieve the best possible ROI and meet campaign objectives, ensuring optimal use of resources for maximum return on investment.
• Leverage strong understanding of Google Analytics for in-depth campaign analysis, identifying trends, and optimizing strategies for better performance, providing actionable insights and recommendations to improve campaign outcomes.
• Enhance lead journey through effective API integration and lead flow optimization, ensuring

seamless user experiences and improved conversion rates, crucial for driving brand success
through disciplined, insightful, and number-driven media planning.

• Conduct regular performance analysis and reporting, turning data into actionable insights to

continuously refine and improve media strategies.

• Collaborate with cross-functional teams to ensure cohesive brand messaging and a unified marketing approach, enhancing the effectiveness of media strategies.
• Manage relationships with external media agencies and vendors to ensure timely and cost-effective execution of media plans, maintaining high standards of execution and efficiency.
• Provide insights led solutions for brand problems through Destination Planning and other media tools.
• Generate ideas for brands and lay down a communication approach to achieve innovations across mediums
• Experience of working as Performance Marketing experts

What you'll bring:

Experience:

• Must have at least 5+ years of experience with any leading national or global media agency/network.
• Experience with any national media agency
• Passion for motorcycling and experience of working with Lifestyle/youth brands
• Full-funnel integrated media planning experience across Above the Line (ATL) & Below the Line (BTL) channels
• An in-depth understanding of digital platforms, like Facebook Ads Manager, Google AdWords, DV360, ad serving platforms (like Campaign Manager) and GA360 - critical while evaluating media plans, reviewing campaign setups, analyzing campaign performance reports, and monitoring campaigns with the agency
• Sound understanding and appreciation of the media landscape and trends
• Proven record or acknowledgment of successful industry leading media campaign implementation
• Strong understanding of media planning and buying across TV, Print, OOH, Radio
• Have worked on luxury, lifestyle, banking or sports brands
• Strong understanding of brand evaluation measures
• Understanding of TGI, BARC or similar ATL Media measurement tools.
• Knowledge of the latest tools & innovative research methodologies

Qualification

• Bachelors (Full Time) -Advertising, Communication, Marketing
• Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM) Communication, Advertising, Marketing

What do we offer?

• A relaxed and informal work environment
• Ample opportunities for professional growth
• Comprehensive medical insurance coverage
• Every day a fully catered healthy free meal (breakfast & lunch)
• 5 Leaves that can be availed for Riding or Royal Enfield Social Causes, in addition to the 35 paid days of leave
• Flexi pay that result in interesting savings
• 24 weeks of maternity leave and flexi work-from-home options (4 days a month) to ensure you return to work is comfortable
• 10 days of paternity leave

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”