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66 Royal Enfield Jobs
Regional Marketing Manager (Contract Role)
4-7 years
Ahmedabad
1 vacancy
Regional Marketing Manager (Contract Role)
Royal Enfield
posted 6d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
The role of Regional Marketing Manager role will be responsible for leading the marketing for the region by organizing and supporting all marketing support activities to Regional business teams across sales, service, dealer development and Rides in line with organizational strategy
Position Overview:
Location: Ahmedabad Bhopal
Position Title: Regional Marketing Manager (Contract Role with RE)
Reports to : Zonal Marketing Manager
Function: Genuine Motorcycle Accessories
What youll do:
- Primary trade marketing support to India regional business teams across sales, Service, dealer development and rides to provide close marketing support strategic interventions across all their interfaces to drive enquiry customer satisfaction.
- Primary custodian in building executing the annual regional promotional calendar (in-search/intender) as per brand tenets provided by head office, across Above the Line (ATL) / Blow the line (BTL) channels in conjunction with Business / Public Relations / Customer Relationship Management (CRM) Rides teams delivering annual business funnels (marketwise model wise)
- Ensure Strict adherence to brand guidelines across all consumer touch points within the region as prescribed by head office (lead for regional event associations / sponsorships / product placements)
- Analyzing Monthly MIS data and conversion funnels and reporting
- Ownership of Zonal Strategic Business Plan (SBP) budget Adherence to spends- monthly phasing of advertising promotion
- To identify and nurture suitable BTL agency partners/vendors to drive the customer engagement strategy conduct BTL events/promotions across targeted markets and touch points in order to deliver the strategic job to be done for each customer segment
- Overall custodian of the marketing / business funnel for the region - at both product level as well as state level
- Resident expert of the regions business landscape for Royal Enfield (RE) and competition, with ready insights/data on competitor spends, impact of new launches in the segment, headroom opportunities for key RE models.
Work Experience
What youll bring:
Experience:
- 5-7 years experience
- Min 4 years working experience in Marketing BTL activations.
- Experience of working in Niche product industry / segment
Qualification: Any Bachelordegree (Par Time / Full Time) - Any Specialization
Skills:
- Strong Communication skills
- Interpersonal Skills
- Negotiation Skills
Why work with us
We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfieldunique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.
What do we offer
- A relaxed and informal work environment
- Ample opportunities for professional growth
Ready to Join Us
Apply via our website today. Join our trailblazing team and be a part of our legacy! So why waitJoin us and experience the freedom of embracing the road, riding with pure motorcycling passion.
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Employment Type: Full Time, Permanent
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People are getting interviews through
(based on 108 Royal Enfield interviews)
Walkin
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Referral
Campus Placement
Company Website
Recruitment Consultant
26%
19%
15%
13%
9%
5%
13% candidates got the interview through other sources.
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What people at Royal Enfield are saying
Rating based on 2 Regional Marketing Manager
reviews
Anonymous · Marketing
in Ranchi, Jharkhand
Likes
Good Working Culture. You learn new things and for future bright scope also
Dislikes
No
Read 2 reviewsRegional Marketing Manager salary at Royal Enfield
reported by
22
employees
with 3-19
years exp.
₹7.8
L/yr - ₹19
L/yr
At
par with the average Regional Marketing Manager Salary in India
View more details
What Royal Enfield employees are saying about work life
based on 3.2k employees
Flexible timing
Monday to Saturday
Within city
Day Shift
Royal Enfield Benefits
Submitted by Company
Fast Track Career Growth Outstanding launches and riding events Riders' Leave Leadership Development Programs Medical Insurance and Life Cover
Submitted by Employees
View more benefits 
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