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36 Royal Enfield Jobs
Market Research Lead - EV Product Strategy
8-10 years
Chennai
1 vacancy
Market Research Lead - EV Product Strategy
Royal Enfield
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
This role will have exposure across all platforms working to bring actionable research at a macro level as well as drive key platform-based primary research projects ultimately presenting the final findings to all levels of the business. The right candidate must be able to act as the central SPOC for research handling all aspects including but not limited to initial proposal, vendor selection, logistics, execution and final analysis.
Position Overview
Location: Chennai
Position Title: Market Research Lead - EV Product Strategy
Reports to: Manager - Head- EV Product Strategy
Function: EV Commercial
Responsibilities
- Support the platform manager when creating product documents, business cases, and product launch plans, including timing, pricing, product materials, talking points, training, etc. with relevant information from the collection of data First Person, Macro Economic, and other 3rd party sources.
- Key SPOC for all major research needed to support the Product Direction, focusing on Pan Market and Multinational and multimodal studies, ensuring consumer and industry research results can be incorporated into model planning & strategies.
- Scrutinise statistical market data to project future market trends and to forecast business needs for products.
- Analyse up-to-date regional regulatory and product suitability requirements
- Regularly review market activity and registration statistics to identify trends and opportunities.
- Monitor and be apprised of consumer perceptions, opinions, and other activities on various industry sites, social media, and brand owner chat rooms, blogs, etc.
- Ensure consumer and industry research results are incorporated into model planning & strategies.
- Create and maintain a single database to compile and template sales and volume data, and leading analysis and forecasting on India and other major markets [quantitative data].
- Track the news bytes, reports by Government bodies, industry leaders across automotive segments, industry representatives, and consulting firms on announcements about electric vehicles in respective countries from 2015.
- The country-wise database is to be further classified into 4-W, 2-W, 3-W, and commercial vehicles and provide details on incentives for each of the segments followed by providing up-to-date regional regulatory developments.
Why work with us?
We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield\u2019s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.
What do we offer?
- A relaxed and informal work environment
- Ample opportunities for professional growth
- Comprehensive medical insurance coverage
- 5 Leaves that can be availed for Riding or Royal Enfield Social Causes, in addition to the paid days of leave
- Flexi pay that result in interesting savings
- 24 weeks of maternity leave and flexi work-from-home options to ensure you return to work is comfortable
Work Experience
Qualifications:
Bachelors degree in a related subject (8-10 years of work experience)
",
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
Within city
Day Shift
Royal Enfield Benefits
Submitted by Company
Fast Track Career Growth Outstanding launches and riding events Riders' Leave Leadership Development Programs Medical Insurance and Life Cover
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