Manager - Marketing - IT (6-8 yrs)

Job Purpose:

As a B2B Marketing Manager, you will be an integral part of the marketing team, responsible for executing day-to-day marketing activities and serving as the main point of contact for cross-functional marketing requirements. Your focus will be on strategy development, content creation, lead generation, campaign execution, and analytics to support our B2B marketing efforts.

Key Responsibilities:

Strategy & Market Research:

- Collaborate with the marketing team to develop and implement effective B2B marketing strategies that align with the company's overall goals.

- Leverage market research and industry trends to identify new opportunities for lead generation and business growth.

Content Creation:

- Assist in the creation of compelling, industry-relevant content across various formats, including blog posts, whitepapers, case studies, and infographics, backed by industry and competitor research.

- Ensure that all content is consistent with the brand voice and resonates with the target B2B audience.

Organic Lead Generation:

- Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.

- Continuously monitor and analyze performance metrics to improve and refine lead generation efforts.

Campaign Execution:

- Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.

- Collaborate with cross-functional teams to ensure seamless and effective campaign execution.

Social Media Management:

- Manage and grow the company's social media presence on platforms relevant to B2B audiences.

- Create engaging content, engage with industry conversations, and build the company's online presence.

Email Marketing:

- Develop and execute targeted email campaigns designed to nurture leads and drive conversions.

- Utilize marketing automation tools to optimize email workflows, segmentation, and campaign performance.

Analytics and Reporting:

- Track and analyze key performance indicators (KPIs) to assess the success and effectiveness of marketing strategies.

- Provide regular reports on campaign performance, using data to make informed recommendations for future improvements.

Qualifications & Experience:

- Minimum of 6 years of experience in B2B software marketing.

- Master's degree in business, marketing, or a related field.

Skills & Attributes:

- Strong creative thinking and problem-solving skills.

- In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.

- Proven ability to manage multiple projects and prioritize effectively.

- Excellent written and verbal communication skills.

- Experience in running paid campaigns for B2B marketing.

- Proficiency in marketing automation tools and analytics platforms.

What We Offer:

- Competitive salary with performance-based bonuses.

- Comprehensive health and wellness benefits.

- Opportunity to work on cutting-edge technologies in the SaaS domain.

- A vibrant and inclusive work culture that emphasizes growth and learning.

- Access to regular workshops and training sessions to foster professional development.