Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Industry: Education

Experience: 2-3 Years

Location: Gurugram

Job Summary:

We are seeking a highly motivated Performance Marketing Specialist to drive digital

marketing campaigns and optimize online lead generation for our education sector

initiatives. The ideal candidate should have 2-3 years of experience in managing paid

advertising across multiple platforms and a strong understanding of performance

marketing, analytics, and ROI-driven strategies.

Key Responsibilities:

1. Plan, execute, and optimize performance marketing campaigns across Google

Ads, Meta Ads, LinkedIn Ads, and other paid media channels.

2. Develop and manage paid search and social campaigns to drive high-quality

leads for educational programs.

3. Conduct A/B testing on ad creatives, landing pages, and audience targeting to

maximize campaign performance.

4. Track and analyze key metrics, including CTR, CPC, conversion rates, and ROI,

and generate performance reports.

5. Collaborate with content, design, and development teams to enhance ad

creatives and landing page effectiveness.

6. Implement audience segmentation, retargeting strategies, and bid optimization

for improved campaign efficiency.

7. Stay updated with industry trends, platform updates, and best practices to

maintain a competitive edge in digital marketing.

8. Manage budgets effectively, ensuring maximum ROI on ad spend.

9. Leverage marketing automation tools and CRM platforms for lead nurturing and

pipeline management.

Required Skills & Qualifications:

1. 2-3 years of hands-on experience in performance marketing, specifically in the

education sector or related industries.

2. Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, and other digital

advertising platforms.

3. Strong analytical skills with experience in Google Analytics, Tag Manager, and

other tracking tools.

4. Understanding of audience segmentation, retargeting, and bid management

strategies.

5. Knowledge of SEO principles and their impact on paid campaigns is a plus.

6. Experience with marketing automation tools like HubSpot, Marketo, or CRM

platforms such as Salesforce is a plus.

7. Ability to work in a fast-paced environment and manage multiple campaigns

simultaneously.

8. Excellent communication and problem-solving skills.

Benefits:

1. Competitive salary with performance-based incentives.

2. Opportunity to work with a dynamic and growing team in the education sector.

3. Professional development and training opportunities.

4. Flexible work environment (as per company policy