Develop and implement effective SEO strategies to improve organic traffic, search rankings, and visibility for Rezolve.ai s website, blog, and landing pages.
Perform keyword research, on-page and off-page SEO optimization, and monitor performance using tools like Google Analytics, SEMrush, or Ahrefs.
Continuously optimize website content to align with SEO best practices and drive long-term search engine growth.
2. Paid Marketing Campaigns:
Manage and optimize paid marketing campaigns across channels like Google Ads, LinkedIn Ads, and other paid media platforms.
Collaborate with growth and design teams to create compelling ad copy and landing pages that convert.
Track and analyze campaign performance, adjust strategies, and provide regular performance reports.
3. Website Optimization:
Oversee website optimization to ensure content is user-friendly, conversion-focused, and aligned with digital marketing goals.
Implement A/B testing to evaluate headlines, CTAs, and landing page variations to increase conversion rates.
Work closely with design and content teams to ensure the website reflects the brand s messaging effectively.
4. Account-Based Marketing (ABM):
Develop and execute ABM strategies targeting high-value accounts in the ITSM and Agentic AI sectors.
Customize marketing efforts for specific target accounts using tools like LinkedIn, email campaigns, and personalized content.
Track ABM campaign effectiveness and optimize performance metrics.
5. Email Marketing:
Plan, execute, and optimize email marketing campaigns to nurture leads and engage prospects and existing customers.
Segment email lists based on buyer personas and behaviors to deliver personalized, relevant content.
Monitor email performance metrics (open rates, click-through rates, conversions) and adjust campaigns for better results.
6. Analytics Reporting:
Utilize analytics tools like Google Analytics, HubSpot, and Marketo to track and report on key KPIs such as traffic, conversions, CPL, and ROAS.
Provide actionable insights based on data to improve marketing efforts and drive results.
7. Collaboration Strategy:
Work closely with content, design, and sales teams to align digital marketing strategies with business objectives.
Stay updated with the latest trends in digital marketing, SEO, and paid advertising to keep Rezolve.ai s marketing efforts cutting-edge.
Skills Qualifications
3 7 years of experience in digital marketing with a strong focus on SEO, paid marketing, website optimization, ABM, and email marketing.
Solid understanding of SEO best practices, including technical SEO, keyword research, and on-page/off-page optimization.
Proven experience managing paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Facebook, focusing on performance and ROI.
Expertise in website optimization techniques, including A/B testing, landing page optimization, and CRO.
Experience with ABM strategies, including identifying and targeting key accounts using tools like LinkedIn Sales Navigator.
Strong experience in email marketing, including list segmentation, drip campaigns, and performance tracking.
Proficiency with analytics tools like Google Analytics, HubSpot, Marketo, SEMrush, and Ahrefs.
Knowledge of marketing automation tools and CRM systems, including HubSpot or Salesforce.
Excellent communication skills, with a focus on writing compelling ad copy and email content.
Strong attention to detail, with the ability to work independently and prioritize tasks in a fast-paced environment.
Ability to work cross-functionally with design, content, sales, and product teams to align marketing efforts with business goals.
Bonus Points
Experience working in the ITSM or AI-powered solutions space.
Experience with conversion rate optimization (CRO).
Understanding of B2B SaaS marketing strategies and KPIs.