Digital Marketing Manager

Company Description.

Welcome to Eloit, the global innovator in Educational Technology.

Eloit is dedicated to transforming the education sector by utilizing cutting-edge technologies to enhance the academic experience for institutions, educators, and students.

Our flagship product, Edisapp, is a comprehensive School Management System that digitizes all aspects of school life in a secure online environment.

Additionally, our suite of solutions includes Credisapp, a tool that simplifies quality benchmarking processes, demonstrating our commitment to helping institutions achieve excellence.

Eloit is the first EdTech company to establish a presence on SmartWatch and SmartTVs, showcasing our dedication to making education more accessible in the digital age..

Role Description.

This is a full-time remote role for a Digital Marketing Manager at Eloit.

The Digital Marketing Manager will be responsible for managing social media marketing campaigns, lead generation, web analytics, and overall digital marketing strategies to drive brand awareness and customer engagement..

Key Responsibilities:.

HubSpot Expertise:Leverage HubSpot's marketing automation platform to create and manage email marketing campaigns, lead nurturing workflows, and other digital marketing initiatives.

Ensure seamless integration between HubSpot and other marketing tools..

Google Ads Management:Create, optimize, and manage Google Ads campaigns to increase brand visibility, drive traffic, and generate high-quality leads.

Monitor and analyze campaign performance, making data-driven adjustments to achieve optimal results.

Paid Advertising:Develop and execute paid advertising campaigns across various platforms, including social media and display advertising.

Implement A/B testing and other strategies to improve campaign effectiveness and ROI..

SEO and SEM:Collaborate with content creators to optimize website content for search engines (SEO).

Manage search engine marketing (SEM) campaigns to enhance online visibility and drive targeted traffic..

Analytics and Reporting:Regularly analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and HubSpot.

Provide insights and recommendations for continuous improvement..

Lead Generation:Work closely with the sales team to generate high-quality leads through digital marketing efforts.

Implement lead generation strategies and track lead conversion rates..

Content Strategy:Contribute to the development of content strategies that align with digital marketing initiatives, ensuring consistent messaging and brand positioning..

Budget Management:Manage the digital marketing budget effectively, allocating resources to campaigns that deliver the best results..

Requirements.

Bachelor's degree in marketing, business, or a related field..

Minimum of 5 years of experience in digital marketing, with a strong focus on Google Ads, paid advertising, and HubSpot..

Proficiency in using Google Ads, Google Analytics, HubSpot, and other digital marketing tools..

Solid understanding of SEO and SEM best practices..

A track record of successful digital marketing campaigns with measurable results..

Excellent analytical and data-driven decision-making skills..

Strong written and verbal communication skills..

Ability to work independently and collaboratively in a fast-paced environment..

Relevant certifications in digital marketing (e.g., Google Ads, HubSpot) will be a plus..

Benefits.

A collaborative and innovative work environment..

Opportunities for professional growth and development..

Competitive salary and benefits package..

The chance to make a significant impact on global education..

Health Insurance.