Digital Ads Executive

What Youll Do:

Strategize & Execute: Create, manage, and optimize paid ad campaigns across Google Ads, Facebook Ads, LinkedIn, and Bing, ensuring maximum ROI and alignment with business objectives. ~Analyze Performance: Use tools like Google Analytics and Google Tag Manager to monitor performance, provide actionable insights, and improve campaign effectiveness.

Budget Mastery: Allocate, manage, and monitor advertising budgets to maximize reach and efficiency. ~A/B Testing & Optimization: Experiment with ad creatives, copy, and landing pages to enhance conversion rates and campaign success.

What You Bring:

*Ad Platform Expertise: Proven success in creating and managing campaigns on Google Ads, Facebook Ads, LinkedIn, and Bing.

*SEO Knowledge: Familiarity with SEO principles and how they integrate with paid strategies.

*Creative Vision: A knack for crafting compelling ad copy and visuals that captivate target audiences.

*Technical Proficiency: Skilled in tools like Google Analytics, Google Tag Manager, and Facebook Business Manager.

*Project Management: Ability to juggle multiple campaigns, meet deadlines, and thrive in a fast-paced environment.

Preferred Qualifications:

1. 3-5+ years of experience in digital advertising, ideally in B2C.

2. Certifications in Google Ads, Facebook Blueprint, or similar credentials.

3. Experience in financial services or the fintech industry.

4. Knowledge of additional digital marketing channels and tools.