Marketing Specialist

Role & responsibilities

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication. The role will require the Specialist to work closely with the Sales team to align all marketing initiatives with the overall business strategy.

Qualifications

• Experience in social media marketing, digital marketing, web analytics, and online marketing
• Well versed with google ads, meta ads
• Good analytical skills
• Understands basics of customer segmentation and targeting
• Excellent communication skills
• Strong capability in building and managing customer experience
• Good knowledge of website analytics tools such as Google Analytics
• Knowledge of SEO and SEM techniques
• Bachelor's degree in Marketing, Business, Communications, or related field

Preferred candidate profile

• Bachelor's degree/Master's degree in Marketing, Business, Communications, or related field
• Should have atleast min 4 yrs of experience