Manager - Performance Marketing (3-8 yrs)

Role :Performance Marketing Manager (D2C)

Key Responsibilities:

Strategy & Planning:

- Develop and execute comprehensive performance marketing strategies to drive customer acquisition and retention across multiple digital channels (e.g., paid search, social media, display advertising, affiliate marketing).

- Conduct market research and competitive analysis to identify opportunities for growth and optimization.

Campaign Management:

- Plan, launch, and manage performance marketing campaigns, ensuring alignment with business goals and KPIs.

- Continuously monitor and optimize campaigns for maximum ROI, utilizing A/B testing, bid management, and other optimization techniques.

Data Analysis & Reporting:

- Analyze campaign performance data to identify trends, insights, and areas for improvement.

- Create detailed reports and dashboards to track key metrics, providing actionable recommendations to stakeholders.