Manager - Performance Marketing (3-9 yrs)

Responsibilities a PPC Ads expert is expected to have:

- Manage marketplace PPC campaigns (Amazon, Flipkart, Purplle, etc) to drive conversions on the corresponding marketplace

- Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs

- Testing variations of ads to determine best performing ad

- Liaise with external agencies to drive higher revenue from paid ads channels

- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate

- Measure and optimize paid marketing using marketing analytics reports

- Reporting of results of PPC campaigns at regular intervals

- Managing and updating analytics mechanisms for continued data tracking

Job Qualifications and Skill Sets:

Below are the qualifications expected of a PPC Ads expert:

- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred

- In-depth knowledge of Amazon Ads, Flipkart Ads, Amazon Pi, and Analytics tools

- Competency with using MS-Excel and PowerPoint to present plans and reports

- FB Blueprint certification, Google Ads & Google Analytics certification

- Good written communication skills