Webinar Marketing - Executive

Webinar Marketing & Engagement | Location: Hyderabad

Role Overview: This role is at the intersection of marketing, technology, and community building. If you are passionate about creating impactful webinars, driving user engagement across email, whatsapp, in-app and other channels, wed love to have you on our team! Use community-building techniques to foster user engagement, improve brand visibility, and ensure seamless webinar experiences.

Key Responsibilities: Webinar Management:

• Plan, organize, & execute webinars - scheduling, speaker coordination, & cross team coordination..
• Develop engaging webinar content that resonates with the target audience.
• Manage webinar tools & platforms, ensuring smooth execution from pre-event setup to post-event follow-ups.
• Analyze webinar performance, generate reports, and suggest improvements based on insights.

Marketing Campaigns:

• Design & execute digital marketing campaigns to promote webinars & app features.
• Create and distribute promotional materials, including email campaigns, social media posts, blogs.
• Partner with internal teams to align campaigns with overall brand strategy and objectives.

Analytics & Reporting:

• Track KPIs related to webinar attendance, app engagement, and campaign performance.
• Present actionable insights to stakeholders, refining strategies based on data-driven findings.

Collaboration & Coordination:

• Work closely with cross-functional teams, including content, design, and technical teams.
• Identify and collaborate with industry experts, influencers, and partners for webinars and

promotional opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in webinar platforms (e.g., Zoom, GoToWebinar) and app engagement tools.
• Excellent verbal and written communication skills.
• Familiarity with marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.

Preferred Skills:

• Experience in managing marketing campaigns for SaaS or digital platforms.
• Knowledge of app engagement strategies, including user onboarding and retention.
• Creative and innovative mindset with a keen eye for detail.