Marketing Research & Data Analyst

Role & responsibilities

We are seeking a skilled and detail-oriented Marketing Research and Data Analyst to support our marketing efforts through data analysis and research. The ideal candidate will have strong analytical abilities, a deep understanding of market trends, and a keen eye for translating data into actionable insights that drive strategic marketing decisions.

Key Responsibilities:

Market Research & Analysis:

• Conduct thorough research on market trends, consumer behavior, and competitor activities.
• Analyze industry data to identify growth opportunities and emerging trends.
• Gather and interpret qualitative and quantitative data to provide insights that inform marketing strategies

Data Reporting & Visualization:

• Prepare and present detailed reports on market performance, customer segmentation, and campaign effectiveness.
• Utilize data visualization tools (e.g., Tableau, Power BI) to present findings in a clear, concise manner.
• Develop dashboards and tracking tools to monitor key marketing metrics and KPIs.

Campaign & Performance Analysis:

• Track and analyze the effectiveness of ongoing marketing campaigns, providing actionable insights for optimization.

● Conduct post-campaign performance analysis to evaluate ROI and identify areas for improvement.

• Collaborate with the marketing team to adjust strategies based on data findings.

Customer Segmentation & Profiling:

• Segment customer data to identify target audiences and personalize marketing efforts.
• Utilize CRM systems and other tools to analyze customer behaviors, preferences, and purchasing pattern

Competitive Analysis:

• Monitor competitor activities and analyze their marketing strategies, pricing models, and customer engagement.
• Prepare competitive intelligence reports to help shape marketing strategies and positioning.

Collaboration & Communication:

● Work closely with cross-functional teams (Marketing, Sales, Product) to align research insights with business goals.

• Assist in identifying and implementing new research methodologies and tools to enhance data collection and analysis

Preferred candidate profile

• Bachelors degree in Marketing, Business Analytics, Statistics, or a related field.
• 1-2 years of experience in data analysis, market research, or a similar role.
• Proficiency in Excel, Google Analytics, and data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of marketing metrics, customer segmentation, and marketing analytics.
• Excellent analytical and problem-solving skills, with a focus on attention to detail.
• Strong written and verbal communication skills to present data findings effectively.
• Experience with CRM tools (e.g., Salesforce, HubSpot) and market research platforms.
• Knowledge of statistical software such as SPSS, SAS, or R.
• Experience in the B2B or B2C marketing space.