General Manager - Marketing - Aviation Training Institute - IIM/ISB/MDI/FMS (15-20 yrs)

GM Marketing

Function: Marketing

Job Responsibilities:

- Experience in running Performance Campaigns - CPC, CPL, etc through Google , FB , Affiliates

- Should have excellent experience in generating quality leads for driving business .

- Min 8 years hands on experience in running Digital Performance Campaigns

- Should have formulated and implemented Digital Campaigns PAN India.

- Must be very good at Digital Content creation

- Experience in SEO , SMO etc

- Experience in Reputation Management on social media platforms- FB , Glassdoor , Mouthshut etc

- Design & implement PAN India ATL Strategy -Outdoor ,Print, Hoardings , Radio & TV

- Must have excellent understanding of aesthetics & creatives in releasing Print ads

- Must have good exposure of releasing Radio / TV Ads

- Must have good exposure in developing and updating of all promotional material, including sales aids, brochures, posters, standies, signages etc

- Run BTL Campaigns

- Ensuring good quality of all branding material as per specifications.

- Manage Creative , Digital & PR Agencies etc

- Monitor competition activity and design appropriate strategy

Minimum Education:

Education : MBA - Marketing / Advertising / Mass Communication from a reputed Institute & working in reputed organizations.

Work Experience: 13 years - 18 Years

Age Range: 35 years - 45 Years

Gender: Female/Male

Industry Exposure Required: 14 - 18 years of hands on experience handling core marketing activities

Functional Reporting: COO

Administrative Reporting: COO

IT Knowledge/ Other

Competencies: Basic Computer Knowledge

Travel Must be open

Salary: 40-50 LPA