Rashmi Group - Head - Sales - Styrene Butadiene Rubber (7-15 yrs)

Head - Sales - SBR (Styrene Butadiene Rubber)

KRA :

- Develop and implement comprehensive marketing strategies for SBR products to achieve business objectives.

- Identify new market opportunities and customer segments for business expansion.

- Position SBR products effectively in the market to enhance brand awareness and loyalty.

- Oversee the creation of marketing materials, campaigns, and digital content to support brand positioning.

- Conduct market research to understand industry trends, customer needs, and competitive landscape.

- Plan and execute product promotions, trade shows, and digital marketing campaigns.

- Monitor the effectiveness of marketing campaigns and adjust strategies accordingly.

- Collaborate with the sales team to develop go-to-market strategies, pricing models, and sales tools.

- Build and maintain relationships with key customers and industry stakeholders.

- Address customer inquiries and feedback to improve product offerings and customer satisfaction.

- Manage the marketing budget effectively to ensure maximum ROI from marketing activities.

- Track and report on marketing expenditure and performance metrics.

- Lead, mentor, and develop the marketing team to achieve departmental goals.

- Foster a collaborative and innovative work environment."