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Optimization Manager
RailMitra
posted 15d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.
- Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.
- Analyze competitors performance on the Google Play Store and App Store to create a better ASO Strategy.
- Work with the companys internal stakeholders and external agencies to gain insights and identify areas for improvement.
- Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.
- Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.
- Develop and implement link-building strategies.
- Handle various Social Media Platforms for App.
- Reviews Responses and Rating Analysis of Apps
- Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.
- Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.
- Unique title creation using researched keywords and writing app descriptions.
Requirements:
- 2-5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must
- In-depth understanding of the app store and play store ecosystem.
- Must possess data-driven with strong problem solving and analytical skills
- Understanding of Developer Console and App related metrics
- Languages: English - Proficiency in both verbal Communication and Writing skills.
- Knowledge of additional languages - strong advantage
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
RailMitra Benefits
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