Manager - Marketing - BPM Firm (5-6 yrs)

Job Title - Marketing Manager

Location - Bengaluru

Key Responsibilities:

1. End-to-end ownership of marketing strategies, programs, events, and campaigns that generate demand, increase revenue, and build a healthy pipeline.

2. Collaborates with the Sales, Pre sales, cross-functional teams, and wider Marketing teams to develop and implement strategies and campaigns.

3. Delivers measurable results in impacting broader company goals and organizational objectives.

4. Conduct in-depth market analysis to identify trends, customer needs, and competitor activities, adjusting strategies accordingly.

5. Leverage analytics to manage and track demand generation performance against lead and pipeline goals, adjusting activities based on results & alignment with sales objectives.

6. Works with stakeholders across the organization & identifies marketing opportunities through market research, customer feedback, analytics and best practices.

7. Identifies current practices and emerging trends in area of marketing functional expertise.

Skills & Qualifications:

1. At least 5 years' experience as a marketing manager in BPM industry.

2. Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn, HubSpot Marketing).

3. In depth knowledge of B2B marketing and sales techniques, channels, business partner relationship development strategies, and knowledge of the B2B technology landscape.

4. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

5. Must be experienced in functions such as: Campaign and Events, Digital, Market Research, Product Marketing, Customer References, Social Media & Collateral building.

6. Strong adaptability and problem-solving skills.

7. The ability to work both independently and as part of a team.

8. Curious & passionate about technology and disruptive technology Up-to-date with the latest trends and best practices in online marketing and measurement.

9. Master's degree in Marketing or related field.