Manager - Marketing - Service Firm (3-5 yrs)

Job Title: Marketing Manager.

Location: Gurgaon/Mumbai (6 day onsite).

Department: Marketing.

Job Type: Full-time.

Job Summary:

- The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones.

- This role requires a deep understanding of the service industry and the ability to develop innovative marketing campaigns that resonate with pet owners.

- This job includes retargeting marketing including WhatsApp marketing.

- Meta and Google marketing experience is preferred.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies to increase brand awareness and market share.

- Experience in retargeting marketing including WhatsApp marketing.

- Experience in Meta and Google marketing.

- Manage and oversee all marketing activities, including digital marketing, content creation, social media, email campaigns, and traditional advertising.

- Conduct market research to understand customer needs, preferences, and trends within the pet service industry.

- Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.

- Create and manage marketing budgets, ensuring all activities are cost-effective and deliver a strong ROI.

- Collaborate with the sales team to develop and execute lead generation strategies.

- Oversee the creation of promotional materials, including brochures, flyers, and online content.

- Plan and coordinate events, promotions, and partnerships to increase brand visibility.

- Manage relationships with external vendors, including advertising agencies, designers, and printers.

- Stay up-to-date with industry trends and competitor activities.

Qualifications:

- Bachelor's/master's degree in Marketing, Business, or a related field.

- 3-5 years of experience in marketing, preferably in the pet service industry.

- Proven track record of developing and implementing successful marketing strategies.

- Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.

- Excellent communication and interpersonal skills.

- Ability to analyze data and metrics to inform decision-making.

- Creative thinker with the ability to develop innovative marketing campaigns.

- Strong project management skills with the ability to manage multiple projects simultaneously.

- Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and content management systems.

Preferred Qualifications:

- Experience in the service industry.

- Experience managing a marketing team.