Insight Analyst

Role & responsibilities

The Senior Insights Analyst role in the Performance Comms team is responsible for conducting research and listening across all internal and external channels of communications to identify opportunities and synthesize relevant insights for comms stakeholders. This role will also be responsible for continuous and consistent measurement and reporting of communications impact and tracking against KPIs and goals as set for the team.

What You will do

• Identify industry-leading practices, technologies and analytic practices to share knowledge with the team
• Lead analytics and reporting for business segments, digital communications channels, including web (firm intranet), social media, earned media and email
• Use data storytelling, visualization and analytical, and communication skills to build insights deliverables including reports and presentations
• Conduct deskside research to analyze the competitive landscape, determine brand perceptions, identify new opportunities, and provide actionable insights
• Collaborate effectively with peers and senior team members on strategic priorities and projects (research & analysis, visualization) as well as counterparts in marketing analytics and technology
• Translate research requests and questions into requirements for analytics, data science and research teams
• Provide analysis and measurement counsel to client team
• Distilling complex concepts into easy to understand information
• Leading training sessions for team members and providing support on measurement and technology initiatives

Preferred candidate profile

Demonstrates extensive abilities and/or a proven record of success in the following areas:

• Using enterprise productivity tools including Microsoft Office Suite and Google platforms and other project management software
• Demonstrating agility and comfort in working across a variety of digital communications software products, including content management systems, collaboration platforms, social media platforms, with the ability to coach others if needed
• Understanding the evolving communications and media ecosystem, B2B communications, and analytical techniques
• Using news monitoring and social monitoring tools such as Sprinklr, Talkwalker, Cision, Meltwater and Brandwatch to manage the daily monitoring process
• Possessing excellent knowledge of MS Excel and BI tools such as PowerBI (Power Automate, DataVerse, Power Apps), Tableau, and Adobe Analytics to build dashboards,
• Delivering work held to the highest standards of quality and accuracy to support our data integrity
• Exhibiting strong ability to communicate effectively via multiple channels and with impact to audiences at all levels
• Using business acumen, analytical, and problem-solving skills
• Navigating complexity and ambiguity, practicing resourcefulness to see things through
• Utilizing project management skills to manage multiple projects at one time in a fast-paced environment and adapt to new priorities
• Supporting communication and change management activities in support of the teams digital transformation to minimize cultural barriers, resistance to change
• Liaison with third-party technology vendors to understand capabilities and educate the team on new features

About the team

CommTech & Performance Comms: Wrangle and analyze data to produce intelligence and insights, guiding strategic decision-making and measuring our impact

Shift : 2pm - 11pm