Senior Manager Marketing

Your Impact Key Responsibilities:

Why we are looking for you

• You are a believer - of data driven marketing and the power of story telling
• You have executed B2B Marketing that speaks to CXOs in the India market, either on the business or agency side. You understand the GCC and Large Enterprise segments in India
• You have operated in a Global + Local marketing organization model
• Brand awareness, demand gen, full funnel marketing, strategy to execution ownership, written briefs, procurement processes, agency partnerships, ABM - are in your experience zone
• You thrive in information rich environments that need you to consume and process new information at a quick pace

What you will enjoy in this role

• You will be core to taking a strong brand to market in India, and have the rare luxury of driving a long term vision in addition to near term targets
• You will own your results, and work closely with global peers as part of a tight-knit marketing organization
• You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills
• Enablers to success - Access to brand strategy, creative and marketing ops teams, external agencies, marketing platforms, analyst relations teams
• You will use Marketing AI products hands on. Not only is AI integral to our market offering today, we are also disrupting our own ways of working as we step into the future

What you will do

• Work closely with leadership to define and execute on brand - aligned on global strategy but adapted to unique regional requirement

• Strategize and execute against Marketing goals in the client acquisition and expansion context. Own the communication process - Briefs, campaigns, approvals, and execution by agency teams on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
• Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
• Manage an ecosystem of marketing partners. Lead vendor relationships, campaign coordination, performance tracking against set KPI s, and lead generation
• Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.
• Partner with Sales on lead gen efforts to drive top and mid-funnel growth
• Experiment with organic and paid acquisition channels with a strong bias for action/ hypothesis testing. Devise strategies to boost brand equity and drive qualified traffic

Quarterly leadership reviews to align on performance and future plans.