Media Relations: Develop and maintain relationships with key media contacts, including journalists, bloggers, and influencers, to enhance the visibility of our clients.
Content Development: Craft press releases, media kits, and other communication materials that effectively convey client messages and stories.
Storytelling: Identify and develop compelling news angles and narratives from client stories, ensuring they resonate with target audiences.
Campaign Execution: Support the execution of PR campaigns, coordinating activities and timelines to ensure successful outcomes.
Monitoring and Analysis: Track media coverage and analyze the effectiveness of PR initiatives, providing insights and recommendations for future strategies.
Collaboration: Work closely with internal teams, including marketing and client services, to align PR efforts with broader business objectives.
Qualifications:
Education: Bachelors degree in Public Relations, Communications, Journalism, or a related field.
Experience: Minimum of 3 years of experience in public relations or media communications.
Media Connections: Established network of media contacts with access to key industry figures.
Versatility: Ability to create and deliver content across various sectors, including finance, technology, lifestyle, and more.
Strong Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
Creativity and Strategic Thinking: Ability to develop innovative PR strategies and think creatively about storytelling.