Social Media Manager

Key Responsibilities

• Perform research on current benchmark trends and audience preferences

• Design and implement social media strategy to align with business goals

• Set specific objectives and report on ROI

• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)

• Monitor SEO and web traffic metrics

• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency

• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

• Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

• Suggest and implement new features to develop brand awareness, like promotions and competitions

• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels