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Digital Marketing executive
Prudential biotech
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.
- A bachelor s degree in marketing, communication, or related fields.
- 1+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
- Excellent communication, presentation and interpersonal skills.
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- Proficiency in developing and overseeing email marketing initiatives.
- Familiarity with UI/UX design principles and website design best practices.
- Certifications in Hubspot, Google Analytics, Google Ads, or similar.
- Fluency in English, Hindi and at least one regional language.
Skills/ Certification *
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Read full job description What people at Prudential biotech are saying
Digital Marketing Executive salary at Prudential biotech
reported by
1
employee
with 1
years exp.
₹0.1
L/yr - ₹0.2
L/yr
95%
less
than the average Digital Marketing Executive Salary in India
View more details
What Prudential biotech employees are saying about work life
based on 8 employees
Flexible timing
Monday to Saturday
No travel
Prudential biotech Benefits
View more benefits
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