Digital Marketing Executive

Role : Digital Marketing Executive
Location : Gachibowli, Hyderabad
Experience : Required 3- 5year
Employment : Fulltime
Timings: 5:30 PM to 2:30 AM IST(Night shift)

Qualification:

• Overall, 3 to 5 years experience in IT Services/Solutions B2B marketing industry.
• Experience with a global digital/ technology services provider or technology-enabled organizations known for their innovative marketing strategy and execution preferred.
• Bachelors degree or equivalent

Responsibilities:

• Create and manage link-building strategies, content marketing strategies, and social media presences.
• Design, create and execute campaigns for lead generation and nurturing leads via all digital channels.
• He/she is responsible for managing paid Ad campaigns on Google Ads, Bing, and other Ad Networks (as well as social media Networks).
• Develop content plan & team for various marketing purposes.
• Identify trends and insights, and optimize spend and performance based on the insights, brainstorm new and creative growth strategies.
• Develop benchmarks for measuring the impact of digital and social media programs, and analyze, review, and report on effectiveness of campaigns and change strategy in order to maximize results over time.
• Must be proficient with Technical SEO.
• Manage content for website, blogs, newsletters, and digital/social media campaigns.
• Content marketing with the objective to raise brand awareness, drive web traffic, and enhance conversation goals.