Manager- Business Management & Marketing

About the Position
Job Title: Manager- Business Management & Marketing
Number of positions: 1
Location: Patna
Grade: D
Salary Range: Competitive salary commensurate with experience
Type: Project Based (From 15-Feb-2025 to 14-Feb-2027
Qualification required: Post-graduate degree in Business Administration, Marketing, Hotel management only
Experience required:
I. Minimum 5 years of experience of working with business management, marketing, or enterprise development, preferably in the food or FMCG sector.
II. Preferably have extensive experience of working as part of the F&B marketing, sales strategy team of leading food businesses / companies / franchisees.

Skills and Attributes:
I. Good analytical and problem-solving skills
II. Skills in market analysis, branding, and campaign execution.
III. Proficiency in digital marketing tools and e-commerce platforms.
IV. Ability to design and implement innovative marketing strategies.
V. Excellent oral and written English skills
VI. Digital literacy including word processing, database systems, and PowerPoint.
VII. Strong command of excel and budget management is a plus.

Application closure date : 1st February 2025

Position Description:
The Manager- Business Management & Marketing would be based at the state office and is expected to support the TSU-Lead in program implementation, developing innovative food enterprise models, supporting marketing of these businesses, promoting convergence and partnerships for business expansion.
The Manager will be responsible for driving the growth and sustainability of JEEViKA s food enterprise models, including the Didi Ki Rasoi (DKR) initiative and envisaged private food enterprise models. This role requires a blend of strategic business acumen, marketing expertise, and a deep understanding of grassroots enterprise development. The manager will work closely with community organizations, stakeholders, and institutional partners to ensure operational excellence, financial viability, and market expansion of food enterprises under JEEViKA.
S/he shall be responsible for building and nurturing government partnerships for enterprise promotion. S/he will lead capacity-building initiatives, assist in market scoping, and identify new revenue streams to support DKR businesses. S/he will be responsible for coordination with the relevant thematic verticals of the SRLM for ensuring smooth implementation of the project. S/he will support in enterprise identification & development by ensuring on-ground engagement on regular basis with SHG women. S/he will be responsible for ensuring business viability for DKRs in both public procurement & privatized models.

Key Roles and Responsibilities:

A)Project Implementation & Business Management
Project Planning & Management
Conduct needs assessments to identify challenges and opportunities for rural food business models apart from Didi Ki Rasoi.
Identify and manage specialist partners that would support Women-owned food enterprises to build the required business and technical skills.
Ensure efficient budgeting of the project expenditures.

B) Business Development & Management
Develop and implement strategic business plans for DKRs and private food enterprises to ensure long-term sustainability and profitability.

Monitor and manage financial performance, including budgeting, cost optimization, and revenue generation for minimum 10 DKRs to set standards of practice.
Lead in establishing at least 10 private food enterprises on different models across few blocks of Bihar.
Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards.
Build operational frameworks and tools to enhance productivity and efficiency across food enterprise units across Bihar.

C) Marketing strategy development
Conduct market research to identify trends, consumer preferences, and potential opportunities for diversification and scaling within food business.
Design and implement marketing plans to promote privatized food enterprise models.
Identify and develop unique value propositions for women owned kitchens to penetrate urban, rural and regional markets.
Develop detailed enterprise specific brand marketing strategy for DKR & PMFME supported enterprises.
Develop and oversee implementation of business plans.

D) Market linkages & Partnerships
Assist in creating market linkages government & private players, including access to local and e-market platforms such as Swiggy & Zomato.
Support in creating innovative rural supply chain model with women as business partners to DKRs.
Identify new revenue streams and opportunities for rural food enterprise models.

E) Capacity building
Organize workshops and training sessions for rural women on marketing, branding, and sales strategies.
Provide mentorship and guidance to women-led enterprises, ensuring their active participation in decision-making processes

II. Monitoring, reporting & Documentation
Track and evaluate the impact of marketing and business development efforts on women s income and livelihoods in respect to private food enterprises.
Contribute to designing and finalising of state indicators & MIS and ensure timely reporting for DKR & private food models.
Develop and submit the progress reports as and when necessary.

Other responsibilities
To carry out any other relevant duties as required and assigned by TSU Lead.

Note: This job description is intended to provide a general overview of the position and may not cover every aspect of the role. Additional responsibilities and duties may be assigned as needed to support organizational goals

Reporting to :- Technical Support Unit (TSU)Lead

About the Project
PCI aims to support Bihar SRLM in transforming the livelihoods of Self-Help Group (SHG) women across Bihar through innovations, systems strengthening, capacity building & forging partnerships within the non-farm sector. This ambitious initiative will deploy a comprehensive strategy that operates across systemic & community level to ensure sustainable and scalable economic growth. The project is centred around two key initiatives: Didi Ki Rasoi and PMFME Entrepreneurs.
Didi Ki Rasoi (DKR), an initiative by JEEViKA, aims to establish community-based canteens across Bihar for providing quality and hygienic food to institutions like hospitals, schools, government offices, and individual customers. Fully owned and operated by women, DKR empowers rural communities while ensuring homely, hygienic meals.
The PM Formalisation of Micro Food Processing Enterprises (PMFME) scheme, launched under the Atmanirbhar Bharat Abhiyan, is a centrally sponsored initiative aimed at enhancing the competitiveness and formalization of India s unorganized food processing sector. Under this scheme JEEViKA is promoting individual micro-enterprises, self-help groups (SHGs), farmer producer organizations (FPOs), to set up enterprises by leveraging on the benefits the scheme provides.
To ensure dedicated support to the above initiatives of JEEViKA, PCI would establish a Technical Support Unit (TSU), which will play a pivotal role in supporting the Didi Ki Rasoi initiative of JEEViKA & women entrepreneurs promoted under PMFME, across Bihar. The TSU will play a central role in driving the initiative forward by providing specialized technical assistance and real-time solutions tailored to the unique challenges of the program. The TSU will actively collaborate with stakeholders at all levels, including government departments and community organizations, while placing field teams for supporting PMFME entrepreneurs & for piloting new privatized business models on food enterprises (such as cloud kitchens/restaurants/Dhaba s/food trucks etc.) to facilitate systemic uniformity in operations across Bihar. Additionally, TSU will prioritize the institutionalization of business solution tools for DKR and foster partnerships to create a robust ecosystem of support for the initiative to thrive.

What can you expect in PCI
A warm, inclusive and happy work environment.
Performance driven reward mechanism.
Best of class benefits with competitive remunerations.
Health Insurance coverage for self, spouse & Children.
Group Terms Life Insurance and Group Accident Insurance for Self.
All other statutory benefits.
Regular Recognition of performance and PCI Value display in work
An empowering organisation structure which values individual s skills, competencies and potential.
Opportunities to operate in cross functional role.
Higher responsibilities and larger roles are merit based.
Young Talent Programs for developing future leaders.
Leadership roles for women is encouraged and given preference in selection and training.

Recruitment Process
1. Applications will be shortlisted based on the specified criteria mentioned in the Job Description.
2. The process could also include presentation of the assignment.
3. Shortlisted candidates will be invited to attend one or more rounds of panel interview/s.
The complete process usually takes 2 to 3 weeks. Those moving to the final round of interviews will be hearing from the People & Culture team. We prefer in person meetings but in case of location distances, we are happy to meet you virtually.
After the final round, if you are not selected for the position advertised, we will inform you over a mail. However, we invite you to apply to other open positions. We always look forward to engaging with talent that add value to our endeavours in various capacities.

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.