Associate-Business Management &Marketing

About the Position
Job Title : Associate-Business Management & Marketing
Number of positions : 3
Location : Patna
Grade :C
Salary Range : Competitive salary commensurate with experience
Duration : 15-Feb-2025 to 14-Feb-2027
Project Technical Support Unit ( TSU) for Bihar

Qualification required:
The ideal candidate needs to have graduate degree in Hotel Management, Business Administration, Marketing.

Experience required:
Minimum 3 years of experience of working in business management, marketing, or enterprise development in the food or FMCG sector.
Preferably have extensive experience of working as part of the F&B marketing, sales team of leading food businesses / companies / franchisees.

Skills and Attributes:

Good analytical and problem-solving skills
Skills in market analysis and campaign execution.
Proficiency in handling e-commerce platforms.
Excellent oral and written English skills
Digital literacy including word processing, database systems, and PowerPoint.

Application closure date: 30th January 2025

About the Role

The Associate - Business Management & Marketing will be based in the field and will support the Technical Support Unit (TSU) in implementing JEEViKA s food enterprise initiatives, including Didi Ki Rasoi (DKR) and private food enterprise models. This role emphasizes field-level engagement, direct support to Self-Help Group (SHG) women, and the operational execution of innovative food enterprise models. The Associate will focus on providing on-ground assistance to ensure the growth and sustainability of JEEViKA s food enterprises. The role requires practical problem-solving, a basic understanding of marketing, and the ability to engage directly with community organizations and stakeholders. The position will be instrumental in ensuring operational efficiency, supporting financial sustainability, and driving local-level market expansion of food enterprises.

Key roles and responsibilities :
I. On ground Project Implementation
A) Project Implementation - Planning stage
Conduct need assessment on ground to identify challenges and opportunities for rural food business models apart from Didi Ki Rasoi.
Plan regular visits to enterprise sites to monitor performance and identify areas for improvement.
Ensure efficient budgeting during the planning stage for operational smoothness ahead.

B) Operational Support Business Development & Management
Develop business plans for DKRs and private food enterprises to ensure long-term sustainability and profitability.
Monitor and manage financial performance, including budgeting, cost optimization, and revenue generation of the DKRs tagged to set standards of practice.
Assist in the development and implementation of operational frameworks to enhance productivity and efficiency in food enterprises.
Support SHG women in maintaining records, ensuring compliance with quality standards, and managing basic financial processes.
Help in identifying potential revenue streams and ensuring business viability for DKR in public procurement and private models.
Lead in establishing & operationalization of private food enterprises on different models across few blocks of Bihar.
Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards.

C) Market linkages & partnerships
Conduct market research to identify trends, consumer preferences, and potential opportunities for diversification and scaling within food business.
Execute field-level marketing activities to promote food enterprises and enhance visibility in local markets.
Support the creation of local supply chains and facilitate linkages with government and private sector buyers.
Provide assistance in building partnerships with small vendors, institutional buyers, and local distributors.
Identify new revenue streams and opportunities for rural food enterprise models.

D) Capacity building
Conduct training sessions for SHG women on business management, marketing strategies, and customer service.
Build the confidence and skills of women entrepreneurs to take ownership of their enterprises.

II. Monitoring, reporting & Documentation
Collect and document field-level data on enterprise performance, sales, and customer feedback.
Contribute to the preparation of periodic progress reports, highlighting successes, challenges, and recommendations for improvement.
Develop and submit the progress reports as and when necessary.

Other responsibilities
To carry out any other relevant duties as required and assigned by TSU Lead & Manager-Business development & marketing.

Note: This job description is intended to provide a general overview of the position and may not cover every aspect of the role. Additional responsibilities and duties may be assigned as needed to support organizational goals

Reporting to:- Manager-Business Management & Marketing

About the Project:

PCI aims to support Bihar SRLM in transforming the livelihoods of Self-Help Group (SHG) women across Bihar through innovations, systems strengthening, capacity building & forging partnerships within the non-farm sector. This ambitious initiative will deploy a comprehensive strategy that operates across systemic & community level to ensure sustainable and scalable economic growth. The project is centred around two key initiatives: Didi Ki Rasoi and PMFME Entrepreneurs.

Didi Ki Rasoi (DKR), an initiative by JEEViKA, aims to establish community-based canteens across Bihar for providing quality and hygienic food to institutions like hospitals, schools, government offices, and individual customers. Fully owned and operated by women, DKR empowers rural communities while ensuring homely, hygienic meals.

The PM Formalisation of Micro Food Processing Enterprises (PMFME) scheme, launched under the Atmanirbhar Bharat Abhiyan, is a centrally sponsored initiative aimed at enhancing the competitiveness and formalization of India s unorganized food processing sector. Under this scheme JEEViKA is promoting individual micro-enterprises, self-help groups (SHGs), farmer producer organizations (FPOs), to set up enterprises by leveraging on the benefits the scheme provides.

To ensure dedicated support to the above initiatives of JEEViKA, PCI would establish a Technical Support Unit (TSU), which will play a pivotal role in supporting the Didi Ki Rasoi initiative of JEEViKA & women entrepreneurs promoted under PMFME, across Bihar. The TSU will play a central role in driving the initiative forward by providing specialized technical assistance and real-time solutions tailored to the unique challenges of the program. The TSU will actively collaborate with stakeholders at all levels, including government departments and community organizations, while placing field teams for supporting PMFME entrepreneurs & for piloting new privatized business models on food enterprises (such as cloud kitchens/restaurants/Dhaba s/food trucks etc.) to facilitate systemic uniformity in operations across Bihar. Additionally, TSU will prioritize the institutionalization of business solution tools for DKR and foster partnerships to create a robust ecosystem of support for the initiative to thrive.

What can you expect in PCI
A warm, inclusive and happy work environment.
Performance driven reward mechanism.
Best of class benefits with competitive remunerations.
Health Insurance coverage for self, spouse & Children.
Group Terms Life Insurance and Group Accident Insurance for Self.
All other statutory benefits.
Regular Recognition of performance and PCI Value display in work
An empowering organisation structure which values individual s skills, competencies and potential.
Opportunities to operate in cross functional role.
Higher responsibilities and larger roles are merit based.
Young Talent Programs for developing future leaders.
Leadership roles for women is encouraged and given preference in selection and training.
Recruitment Process
1. Applications will be shortlisted based on the specified criteria mentioned in the Job Description.
2. Shortlisted candidates will appear for a written assignment (if required).
3. Group Discussions may be part of the interview process for certain positions.
4. The process could also include presentation of the assignment.
5. Shortlisted candidates will be invited to attend one or more rounds of panel interview/s.
The complete process usually takes 2 to 3 weeks. Those moving to the final round of interviews will be hearing from the People & Culture team. We prefer in person meetings but in case of location distances, we are happy to meet you virtually.
After the final round, if you are not selected for the position advertised, we will inform you over a mail. However, we invite you to apply to other open positions. We always look forward to engaging with talent that add value to our endeavours in various capacities.

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.