Manager- Food Enterprise Value Chain

About the Position

Application closure date : 1 st February 2025

Position Description :

The Manager Food Enterprise Value Chain would be based at the state office and is expected to support the TSU-Lead in program implementation, developing food enterprise value chain, branding & marketing strategy of products, promoting convergence & partnerships for business expansion. S/he will primarily be responsible for strategizing, implementing, and managing initiatives related to the PM Formalisation of Micro Food Processing Enterprises (PMFME) scheme. This role will focus on strengthening the value chain of micro food processing enterprises, enhancing competitiveness, promoting formalization, and fostering rural employment through the One District One Product (ODOP) initiative.

The Manager will be responsible for driving the growth and sustainability of JEEViKA s food enterprise models, including the Didi Ki Rasoi (DKR) initiative and envisaged private food enterprise models by creating a sustainable value chain through linking businesses with PMFME. This role requires a blend of strategic business acumen, marketing expertise, and a deep understanding of grassroots enterprise development. The manager will work closely with community organizations, stakeholders, and institutional partners to ensure operational excellence, financial viability, and market expansion of food enterprises under JEEViKA.

S/he shall be responsible for building and nurturing government partnerships for enterprise promotion. S/he will lead capacity-building initiatives, assist in market scoping, and identify new revenue streams to support PMFME businesses. S/he will be responsible for coordination with the relevant thematic verticals of the SRLM for ensuring smooth implementation of the project. S/he will support in enterprise identification & development by ensuring on-ground engagement on regular basis with SHG women. S/he will be responsible for ensuring business viability for DKRs & PMFME supported enterprises.

Key Roles and Responsibilities:

I. Project Implementation & Business Managemen t
A) Project Planning & Management
Conduct needs assessments to identify challenges and opportunities for PMFME supported business models.
Develop and implement strategies for the effective execution of the PMFME scheme at district, state level.
Identify and analyse key gaps in the food processing value chain and propose solutions for improvement.
Ensure efficient budgeting of the project expenditures.

B) Business Development & Management
Support TSU in development and implementation of strategic food products supply chain for mapping DKRs and private food enterprises to PMFME enterprises for creating a long-term sustainable and profitable solution.
Oversee the identification and formalization of micro food enterprises under the PMFME scheme.
Support on credit-linked subsidy for enterprises to ensure timely disbursement of funds to eligible beneficiaries.
Monitor and manage financial performance, including budgeting, cost optimization, and revenue generation for 50 PMFME beneficiaries to set standards of practice.
Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards.
Build operational frameworks and tools to enhance productivity and efficiency across food enterprise units across Bihar.

C) Marketing & Branding strategy development
Design and implement marketing plans to promote 200 PMFME supported enterprises.
Develop detailed enterprise specific brand marketing strategy.
Develop and oversee implementation of business plans.

D) Market linkages & Partnerships
Facilitate market linkages for micro food enterprises to improve their competitiveness and reach.
Lead in establishing supply chain for at least 50 PMFME enterprises with different models of DKR, privatized food businesses run by women across Bihar.
Identify new revenue streams and opportunities for PMFME models.

E) Capacity building
Provide mentorship and guidance to women led PMFME supported enterprises.
Design and execute training programs for PMFME micro-enterprises, farmer producer organizations (FPOs) on marketing, branding, and sales strategies,
Partner with training institutes and industry experts to provide skill development.

II. Monitoring, reporting & Documentation
Develop key performance indicators (KPIs) to track the progress of the PMFME enterprises.
Track and evaluate the impact of supply chain established with DKR & private food businesses supported by JEEViKA.
Contribute to designing and finalising of state indicators & MIS and ensure timely reporting.
Develop and submit the progress reports as and when necessary.

Other responsibilities
To carry out any other relevant duties as required and assigned by TSU Lead.

Note : This job description is intended to provide a general overview of the position and may not cover every aspect of the role. Additional responsibilities and duties may be assigned as needed to support organizational goals

About the Project

PCI aims to support Bihar SRLM in transforming the livelihoods of Self-Help Group (SHG) women across Bihar through innovations, systems strengthening, capacity building & forging partnerships within the non-farm sector. This ambitious initiative will deploy a comprehensive strategy that operates across systemic & community level to ensure sustainable and scalable economic growth. The project is centred around two key initiatives: Didi Ki Rasoi and PMFME Entrepreneurs .

Didi Ki Rasoi (DKR), an initiative by JEEViKA, aims to establish community-based canteens across Bihar for providing quality and hygienic food to institutions like hospitals, schools, government offices, and individual customers. Fully owned and operated by women, DKR empowers rural communities while ensuring homely, hygienic meals.

The PM Formalisation of Micro Food Processing Enterprises (PMFME) scheme, launched under the Atmanirbhar Bharat Abhiyan, is a centrally sponsored initiative aimed at enhancing the competitiveness and formalization of India s unorganized food processing sector. Under this scheme JEEViKA is promoting individual micro-enterprises, self-help groups (SHGs), farmer producer organizations (FPOs), to set up enterprises by leveraging on the benefits the scheme provides.

To ensure dedicated support to the above initiatives of JEEViKA, PCI would establish a Technical Support Unit (TSU), which will play a pivotal role in supporting the Didi Ki Rasoi initiative of JEEViKA & women entrepreneurs promoted under PMFME, across Bihar. The TSU will play a central role in driving the initiative forward by providing specialized technical assistance and real-time solutions tailored to the unique challenges of the program. The TSU will actively collaborate with stakeholders at all levels, including government departments and community organizations, while placing field teams for supporting PMFME entrepreneurs & for piloting new privatized business models on food enterprises (such as cloud kitchens/restaurants/Dhaba s/food trucks etc.) to facilitate systemic uniformity in operations across Bihar. Additionally, TSU will prioritize the institutionalization of business solution tools for DKR and foster partnerships to create a robust ecosystem of support for the initiative to thrive.

What can you expect in PCI

Recruitment Process

The complete process usually takes 2 to 3 weeks. Those moving to the final round of interviews will be hearing from the People & Culture team. We prefer in person meetings but in case of location distances, we are happy to meet you virtually.

After the final round, if you are not selected for the position advertised, we will inform you over a mail. However, we invite you to apply to other open positions. We always look forward to engaging with talent that add value to our endeavours in various capacities.

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.