We are seeking a dynamic and motivated Product Marketing Associate to join our team. In this role, you will play a crucial part in developing and executing marketing strategies to promote Tessells products. You will work closely with the product, sales, and marketing teams to drive awareness, engagement, and adoption of our solutions.
Note that this role will be required to be in the office for a minimum of 3 business days at our Bangalore HQ.
Responsibilities
Collaborate with the product team to understand product features, benefits, and target audience.
Develop and implement go-to-market strategies for new product launches and feature updates.
Create compelling product messaging and positioning that resonates with our target audience.
Produce high-quality marketing materials, including product brochures, case studies, whitepapers, and website content.
Conduct market research and competitive analysis to identify trends, opportunities, and challenges.
Support the sales team with product training, presentations, and collateral.
Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
Assist in managing Tessells social media presence and online community engagement.
Coordinate and participate in industry events, webinars, and conferences to promote Tessells products and thought leadership.
Must-Have Skills and Qualifications
Minimum of 5 years of experience working in product marketing and/or technical marketing
Strong written and verbal communication skills, with the ability to create compelling content.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Strong analytical skills and attention to detail.
Passion for technology and innovation.
Preferred Skills and Qualifications
Proficiency in marketing tools and platforms, such as HubSpot, Marketo, or similar.
A/B testing and multivariate testing experience
Content writing and marketing experience
Experience with data operations, analytics, or related fields is a plus.
Why You Should Apply
Competitive benefits & equity grants
Ability to influence a high-performance company on its way to becoming a unicorn.
Continuous career development and pathing opportunities