Proclink - Content Writer (1-2 yrs)

Content Writer

Key Responsibilities:

- Content Creation: Write clear, concise, and engaging blogs, whitepapers, and articles on outsourced accounting services and related topics.

- Research: Conduct in-depth research on industry trends, best practices, and emerging topics within accounting and finance.

- SEO Optimization: Create SEO-friendly content to improve online visibility and drive organic traffic to the website.

- Content Strategy: Collaborate with the marketing team to develop and execute content strategies aligned with the firm's objectives.

- Editing and Proofreading: Ensure all content is free of grammatical errors, adheres to brand guidelines, and meets the highest quality standards.

- Whitepapers & Case Studies: Develop comprehensive whitepapers and case studies that highlight industry expertise and solutions provided by the firm.

- Industry Knowledge: Stay updated with industry trends, changes in accounting regulations, and technological advancements in outsourced accounting.

- Content Calendar: Assist in maintaining a content calendar and ensuring timely delivery of content according to schedule.

Qualifications:

Experience: Minimum 1-2 years of experience in content writing, preferably in the accounting, finance, or professional services sectors.

- Knowledge of accounting and finance is a plus.

Skills:

- Excellent writing, editing, and proofreading skills.

- Strong understanding of SEO principles and content optimization.

- Ability to simplify complex accounting topics for a broader audience.

- Strong research and analytical skills.

- Basic knowledge of accounting and finance terminologies.

Preferred Qualifications:

- Experience in writing for B2B audiences.

- Understanding of outsourced accounting and financial services.

- Experience in writing whitepapers, reports, and long-form content.

- Knowledge of social media platforms and content marketing trends