Product Marketing Role - NBFC (12-20 yrs)

Job opening for Product Marketing role in a Leading NBFC at Mumbai.

Job Role: Product Marketing

Location: Mumbai

Working Days: 5 Days

Work Mode: Work from Office

Job Roles & Responsibilities:

Product Positioning & Messaging:

- Craft compelling and unique product messaging that effectively conveys value and resonates with target customers.

- Gain insights into customer needs, challenges, and motivations through market research, feedback, and competitor analysis.

- Develop clear, concise messaging for various channels such as websites, sales materials, emails, social media, and presentations.

Go-to-Market Strategy:

- Lead the planning and execution of go-to-market (GTM) strategies for new product launches, ensuring alignment with business goals.

- Collaborate with product, sales, and customer success teams to create detailed GTM plans for seamless product rollouts.

- Coordinate launch schedules, promotional activities, and marketing asset development across teams.

Market Research & Competitive Analysis:

- Conduct research to identify industry trends, customer preferences, and competitive products to guide product and marketing strategies.

- Assess competitor pricing, features, and marketing tactics to enhance product positioning.

- Utilize customer insights and market intelligence to refine product messaging continuously.

Product Content Development:

- Create engaging content to support marketing initiatives, including case studies, whitepapers, blogs, sales presentations, video scripts, and product guides.

- Work with design and content teams to produce high-quality, compelling materials that highlight product benefits.

- Develop internal training resources to ensure teams understand product features and value propositions.

Customer Engagement & Product Adoption:

- Implement marketing programs that drive customer engagement, adoption, and retention.

- Work with customer success teams to optimize product usage, identify cross-sell and up-sell opportunities, and improve customer lifetime value.

- Equip the sales team with effective tools and resources to enhance customer acquisition efforts.

Campaign Execution & Performance Analysis:

- Plan and implement product-specific marketing campaigns to boost awareness, adoption, and revenue.

- Leverage data insights to track key performance indicators (KPIs), evaluate campaign effectiveness, and optimize strategies.

- Partner with analytics teams to measure adoption rates, customer satisfaction, and other product-related metrics.

Product Life Cycle Management:

- Align marketing strategies with product roadmaps and upcoming feature releases.

- Manage product marketing activities across different lifecycle stages, ensuring continuous adaptation to market trends and customer needs.

Cross-Functional Collaboration:

- Work alongside product management to ensure features align with customer and market demands.

- Partner with sales and customer success teams to develop sales tools, training resources, and engagement strategies.

- Ensure digital marketing efforts reflect consistent product messaging across all channels.

Budget Management:

- Oversee product marketing budgets, ensuring efficient allocation of resources while meeting key performance objectives.

- Monitor and report on spending and return on investment (ROI) for marketing campaigns.

Required Experience & Qualifications:

- Education:

- BE or BTech. A Master's degree or relevant certifications in product marketing or management is a plus.

- Experience:

- 10+ years of experience in product marketing, ideally in a technology, SaaS, or consumer product environment.

- Proven track record of launching and scaling products in a competitive market.

- Strong understanding of product life cycle management, go-to-market strategies, customer segmentation, and marketing campaign execution.