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Sales Development Representative (SDR)
Portcast
posted 16d ago
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Job Description
We are seeking a results-driven Sales Development Representative (SDR) with a strong background in lead generation within the B2B SaaS environment. As the only SDR, your primary responsibility will be to drive top-of-funnel growth by identifying and nurturing potential customers. You will take ownership in expanding our customer base globally through strategic lead generation efforts, leveraging your skills to engage prospects and set the stage for successful sales conversions.
What success looks like in this role:
- A consistent and growing stream of highly qualified leads generated through outbound prospecting, with clear alignment to the company s target audience and goals.
- High engagement rates from prospects through compelling messaging and strategic follow-ups, resulting in paid trials and long-term customer relationships.
- Demonstrated improvement in outbound lead generation strategies based on data-driven insights, reflected in a measurable increase in the top-of-funnel pipeline.
What You Will Do:
- Design, develop and execute a robust outbound lead generation strategy to expand the companys customer base and establish a strong market presence.
- Conduct thorough research to identify potential B2B leads, leveraging various sources including online research, industry events, social media, and networking.
- Craft compelling outbound messages and communications to engage prospects and convert to customers.
- Qualify leads through effective communication, understanding their pain points, challenges, and needs.
- Nurture leads through strategic follow-ups, providing relevant information and insights to move them closer to conversion.
- Collaborate closely with the Sales Manager to ensure a seamless handover of qualified leads for further engagement and a smooth transition from lead to customer, facilitating successful sales conversions.
- Maintain accurate and up-to-date records of lead interactions and activities.
- Continuously monitor, assess, and report to leadership the effectiveness of outbound lead generation strategies, making data-driven adjustments as needed.
- Provide insights and feedback to marketing and product teams to refine messaging and positioning based on prospect interactions.
To thrive in this role, you must have:
- Bachelors degree in Business, Marketing, Communications, or a related discipline.
- At least 3+ yrs of lead generation experience within the B2B SaaS environment, with a focus on outbound prospecting.
- Results-oriented mindset with the drive to achieve and exceed sales targets.
- Prior experience demonstrating ownership and initiative in taking charge of lead qualification and nurturing processes.
- Proven adaptability and resilience in a dynamic and evolving startup environment.
- Strong communication and interpersonal skills, with the ability to engage and build rapport with prospects.
- Experience in making data driven decisions and conducting thorough research to drive lead generation & prospecting efforts.
- Ability to wear similar hats and collaborate effectively across various departments.
- Previous experience in the AI/ML, data, logistics, shipping, or related industries is good to have.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
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