Techno commercial knowledge Thorough understanding of Polycab and competitor products and benefits offered. Offer suitable product as per companys strength and availability Influencing and persuasion Expressing ideas and suggestions in a clear manner and demonstrates the ability to successfully persuade and influence others. Identifies business opportunities, pinpoints and tries to resolve existing and/or potential problems. Understanding the pain areas and expectations Mastering the art and science of asking, listening and conversing with the customers, channel partners, etc. with an aim to understand both expressed needs and latent needs. Identify, plan and develop new customers in line with business development plans/ targets in new / existing markets Help ASM to manage channel partner or distributor Result orientation Plans and organizes ones work in support to achieve individual and team goals Uses evidence-based evaluation techniques, provides honest, constructive timely feedback. Initiative and change Identifying opportunities and issues, and proactively acts and follows through on work activities to capitalize or resolve them. Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.