Social Media Manager-Physicswallah Ahmedabad

Job Title: Social Media Manager

Location: Ahmedabad

About Us: PhysicsWallah is an Indian online education technology startup based in Delhi, recently became 101st Unicorn of India, originally created as a YouTube channel in 2014 by Mr. Alakh Pandey. We are the first company aiming to build an affordable online education platform for each Indian student who dreams of IIT&AIIMS and other categories but is unable to afford the existing offline/online education providers.

We provide learning via our YouTube Channel, PhysicsWallah App/Website, Paathshala and Vidyapeeth Centres by providing lectures for JEE Mains and Advanced level, NEET, Board Exams, UPSC, Banking, SSC, Gate, Teaching, Skill & other competitive exams in the form of live lectures, recorded lectures, etc.

Job Overview: As a Social Media Manager, you will be responsible for creating, curating, and managing content across all social media platforms to enhance brand awareness, drive engagement, and build a strong online community. You will work closely with the marketing team to develop and execute social media strategies that align with our brands goals and objectives.

Key Responsibilities:

• Content Creation & Management:
  
• Develop, curate, and schedule engaging content (text, images, videos) for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Collaborate with the creative team to produce high-quality visual content that aligns with the brands voice and tone.
• Monitor and respond to social media interactions promptly, fostering a positive community environment.
• Social Media Strategy:
  
• Assist in the development and execution of social media strategies to increase brand awareness, engagement, and follower growth.
• Analyze social media trends, audience insights, and competitor activity to identify opportunities for growth.
• Implement best practices for social media marketing, including hashtag strategy, posting schedules, and platform-specific techniques.
• Analytics & Reporting:
  
• Track, analyze, and report on social media performance metrics such as reach, engagement, and conversion rates.
• Provide insights and recommendations based on data to optimize content and improve results.
• Stay updated with the latest social media tools, trends, and algorithms to ensure optimal performance.
• Community Engagement:
  
• Build and maintain relationships with influencers, community members, and other stakeholders.
• Organize and manage social media campaigns, contests, and events to foster community engagement.
• Address and resolve customer queries, feedback, and concerns through social media channels.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• 2-3 years of proven experience in social media management, preferably in the EdTech or education sector.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas and content.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Passion for education and a deep understanding of the JEE and NEET preparation landscape is a plus.