Uni Club - Performance Marketing Manager (5-7 yrs)

Campaign Strategy & Execution:

- Develop, manage, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.

- Plan and execute experiments (A/B testing) to refine audience targeting, creatives, and bidding strategies.

Budget Management:

- Allocate and manage the marketing budget effectively to maximize ROI while adhering to CAC goals.

- Regularly track expenses and ensure optimal cost per acquisition (CPA).

Data Analysis & Reporting:

- Monitor, analyze, and report campaign performance metrics (CTR, CVR, ROI, etc.) to stakeholders with actionable insights.

- Leverage analytics tools like Google Analytics, Mixpanel, and Tableau to measure and enhance performance.

SEO/SEM Management:

- Collaborate with the content and SEO teams to enhance search engine marketing efforts.

- Improve paid and organic search rankings to drive traffic and conversions.

Collaboration & Stakeholder Management:

- Work with creative teams to develop high-performing ad copies, landing pages, and visuals.

- Partner with the product and tech teams to optimize user journeys and conversion funnels.

Market & Competitor Analysis:

- Conduct regular research to stay ahead of digital trends and competitor strategies.

- Experiment with new channels like influencer marketing, affiliates, or programmatic ads.

Key Skills & Qualifications

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

- 5-7 years of experience in performance marketing, preferably in FinTech or high-growth startups.

- Expertise in Google Ads, Facebook Ads Manager, and other paid media platforms.

- Proficiency in analytics tools (Google Analytics, Mixpanel, or similar).

- Strong numerical skills with the ability to interpret data into actionable strategies.

- Excellent understanding of audience targeting, conversion tracking, and campaign optimization.

- Hands-on experience with tools like SEMrush, HubSpot, and CRM platforms is a plus.

- Strong project management, communication, and stakeholder collaboration skills.