Associate Manager - Ecomm

The scope of the role is to own all analytics requests + priorities, investment strategy for the marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine models. This role works closely with eComm sales teams, eComm Performance Marketing teams, and the ROI Engine team. This role will perform monthly/ quarterly deep dive analysis on performance marketing campaigns vs agreed KPIs and in particular ROI which will critically make recommendations on how to optimize the eComm marketing strategy & A+M budgets required to drive Pepsico growth. This role will also lead eComm sufficiency modelling and A+M spend tracking vs budget.