Martech Platform Operations Manager (10-15 yrs)

Functional Responsibilities :

- Oversee platform operations and strategy across the MarTech stack

- Monitor the evolution of Cvent/On24 Corporate Systems landscape, identify opportunities for innovation and optimization, educate business stakeholders on these opportunities, initiate and drive system improvement/tech debt elimination projects.

- Communicate with business stakeholders, collect project requirements and feedback on system performance/functionality, document detailed business requirements for business partners and Development teams.

- Contribute to project prioritization and risk, scope, schedule and budget assessments

- Oversee the enhancements requests on Product vertical, write user stories, take part in backlog grooming and alignment

- User and License Management : Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.

- Sandbox Environment Management : Manage test and sandbox environments, ensuring a controlled and efficient development and testing process.

- Platform Optimization : Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.

- Data Management : Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.

- User Support and Training : Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.

- Technical Documentation : Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.

- Integrated Applications : Collaborate with integrated applications, ensuring seamless functionality and data synchronization.

Experience :

- Experience utilizing all aspects of Salesforce Marketing Cloud including execution, development, integration and optimization

- 5 years of Business Analyst/program manager or related experience on event/webinar platforms.

- Cvent/ On24

- Exposure to Omni channel platform

- Strong understanding of sales, marketing and finance processes. Experience with billing solutions integration is preferred

- Hands-on experience with Admin level platforms able to configure features and automations.

- Excellent business requirements documentation skills, familiarity with process mapping tools

- Strong business acumen to quickly learn new business processes and understand how IT needs to support the business in achieving revenue and profit goals.

- Experience in defining capabilities and pricing strategies .

- Excellent communication and conflict resolution skills

- Experience in project management, knowledge of project planning, analysis, design and implementation methodologies

- Familiarity with Agile or Scrum methodologies

Skills :

- Exceptionally good interpersonal and communication skills including ability to communicate complex information and analysis in written and visual forms

- Able to prioritize and manage multiple tasks simultaneously

- Meticulous attention to detail, with demonstrated ability for accuracy and thoroughness

- Ability to work in an agile team

- Critical thinking to ask questions, determine best course and offer solutions

- Ability to understand the big picture

- Teamwork skills within the department and on project teams

- Demonstrated ability to work effectively in a fast-paced, complex, and dynamic business environment