Assistant Vice President - Salesforce Marketing Cloud (12-19 yrs)

Functional Responsibilities :

- User and License Management : Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.

- Salesforce Configuration : Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.

- Sandbox Environment Management : Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process.

- Platform Optimization : Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.

- Data Management : Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.

- User Support and Training : Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.

- Technical Documentation : Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.

- Integrated Applications : Collaborate with integrated applications, ensuring seamless functionality and data synchronization.

- SFMC Setup and Support

- Salesforce Marketing Cloud Setup : Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices.

- Personalization Studio : Implement and optimize Personalization Studio features for dynamic content creation and personalized customer experiences. Collaborate with marketing teams to leverage Personalization Studio for targeted campaigns.

- Customer Data Platform (CDP) : Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Collaborate with cross-functional teams for seamless integration with other platforms.

- Advertising Studio : Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns.

- Data Integration : Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates.

- Automation and Journey Building : Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio.

- Reporting and Analytics : Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.

Experience :

- Experience utilizing all aspects of Salesforce Marketing Cloud and Data Cloud including execution, development, integration and optimization

- Over 2 years of experience as a Salesforce administrator and in information technology (IT).

- Strong understanding of customer data platforms and modern data infrastructure.

- Experience with standard and extensible functionality of Salesforce Sales & Marketing Clouds.

- Salesforce Administrator Certification required.

- Proven track record of working closely with business stakeholders, collecting requirements, and aiding in business transformation through solutioning.

- Experience in designing, developing, and supporting Salesforce.com implementations in a growing environment.

- Proficiency in AMP script and java script

- Experience with SFMC connectors and APIs

Skills :

- Exceptionally good interpersonal and communication skills including ability to communicate complex information and analysis in written and visual forms

- Able to prioritize and manage multiple tasks simultaneously

- Meticulous attention to detail, with demonstrated ability for accuracy and thoroughness

- Ability to work in an agile team

- Critical thinking to ask questions, determine best course and offer solutions

- Ability to understand the big picture

- Teamwork skills within the department and on project teams

- Demonstrated ability to work effectively in a fast-paced, complex, and dynamic business environment

- Demonstrated and dynamic analytical/problem solving skills.

Special skills or Certifications :

- The ideal candidate will have direct admin experience with Sales force marketing cloud and data cloud