Manager - Liabilities & Channel

• We are seeking a highly skilled and experienced person to join our dynamic team as a Program Manager in the Business Vertical for Liabilities and Channel
• The candidate will be responsible for managing and enhancing our product value proposition for savings and current account liabilities
• This role involves overseeing policy reviews, customer communication, and campaigns, both informative and regulatory
• The ideal candidate will possess a strong background in banking and payments, with a proven track record of driving business growth and program success

• Develop and enhance the value proposition for savings and current account products to ensure competitiveness and customer appeal
• Conduct market research and analysis to identify customer needs and market trends Collaborate with cross-functional teams to design and implement product enhancements
• Lead & manage end-to-end program delivery, ensure timely & successful implementation of initiatives
• Execute campaigns to drive user acquisition, user activation, balance build-up and cross sell
• Drive adoption of existing benefits, digital channel, and activation of dormant accounts
• Work with Data Analytics team on propensity models and business rules engines to enhance customer product penetration and new acquisition outcomes.
• Develop and monitor program KPIs and performance metrics
• Contribute to the development of business strategies and plans to drive growth and profitability
• Analyze business performance and market conditions to inform strategic decision-making
• Oversee the development, implementation, & review of policies related to CASA & FD products
• Ensure compliance with regulatory requirements and internal policies
• Design & execute customer communication strategies & campaigns that are informative & regulatory
• Develop and manage communication plans to ensure customers are we'll-informed about product features, benefits, and changes.
• Build and maintain strong relationships with internal and external stakeholders, including customers, partners, and regulatory bodies.
• Act as the primary point of contact for all matters related to savings and current account products
• Facilitate stakeholder meetings and presentations to communicate program progress and outcomes
• Identify opportunities for process improvements and operational efficiencies

Qualification

• Post-Graduation or MBA in Business, Finance or related field
• 10-14 years of relevant experience
• Strong knowledge on banking products and related regulatory requirements
• Excellent communication, and interpersonal skills
• Proven ability to manage complex programs and deliver results
• Strong analytical and problem-solving skills
• Ability to work effectively in a fast-paced and dynamic environment