Digital Marketing Analyst

Job Title: Digital Marketing Analyst (3-7 Years of Experience)

Location: Bangalore

Job Type: Full-Time (On-site)

Job Description:

We are looking for an experienced Digital Marketing Analyst with over 5 years of expertise to join our team. This role involves developing and optimizing digital marketing strategies to drive traffic, engagement, and conversions. The ideal candidate will have strong skills in market research, keyword research (using tools like SEMrush and Google Trends), technical SEO, WordPress backend, and managing search engine consoles (Google, Bing, Yahoo, etc.). Experience in social media management, global campaign optimization, and budget handling is also required. The candidate should have excellent writing abilities, a strategic mindset, and experience in leading teams to achieve business goals.

Key Responsibilities:

• SEO & SEM Optimization: Oversee and execute SEO strategies and manage paid search (PPC) campaigns to increase website traffic and drive sales.
• Technical SEO: Conduct regular technical SEO audits to improve site performance, including site speed, mobile optimization, crawlability, and indexing. Implement structured data, XML sitemaps, canonical tags, and fix other technical issues to enhance search engine rankings and ensure optimal website performance.
• Content Development: Collaborate with content teams to create engaging, optimized content for websites, blogs, social media, and other digital platforms. Identify quality content within the team, ensuring proper grammar, vocabulary, and creativity.
• Analytics & Reporting: Use data analytics tools (Google Analytics, SEMrush, etc.) to track and analyze the performance of digital campaigns and adjust strategies accordingly. Provide regular reports on ROI, KPIs, and other key metrics.
• Campaign Strategy & Management: Plan, execute, and manage comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, content marketing, email marketing, social media, and display advertising.
• Social Media Management: Develop and implement effective social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and others to enhance brand visibility and engagement. Drive engagement through strategies aimed at increasing followers.
• Email Marketing: Create and manage email marketing campaigns, including segmentation, automation, and A/B testing to improve engagement and conversion rates.
• Paid Advertising: Manage and optimize Google Ads, Facebook Ads, and other paid advertising platforms to meet performance goals and budget constraints.
• Google Search Console Fixes: Monitor and resolve issues in Google Search Console, such as indexing errors, mobile usability issues, and crawl problems, to ensure optimal site performance and SEO.
• Google Tag Manager: Implement and manage tracking tags through Google Tag Manager, ensuring accurate tracking of website events, conversions, and user behavior for improved reporting and analytics.
• Collaboration: Work closely with cross-functional teams, including designers, and content creators to ensure cohesive marketing campaigns.
• Market Research: Stay updated on the latest digital marketing trends, tools, and best practices to ensure the company is always ahead of the curve. Conduct keyword research using tools like Keyword Planner, SEMrush, and Google Trends to drive content strategies.
• Team & Campaign Management: Lead teams, create monthly plans, handle year budgets, and manage revenues, ensuring strategies are well-executed and align with business objectives. Lead campaign creation and optimization for global markets, ensuring targeted results.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 5+ years of proven experience in digital marketing with a focus on SEO, SEM, content marketing, social media, and analytics.
• Proficiency with digital marketing tools such as Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Facebook Ads Manager, SEMrush, etc.
• Strong understanding of content management systems (WordPress, etc.) and marketing automation platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Experience with A/B testing, campaign management, and digital strategy development.
• Ability to work independently and as part of a collaborative team.
• Experience managing budgets and working with ROI-based metrics.