Seo Executive

Job Description: SEO Executive (E-commerce & Shopify Experience)

Position: SEO Executive
Location: Noida
Department: Marketing & Creative Services
Reports To: Head of Digital Marketing

About the Role:
We are seeking a skilled and results-oriented SEO Executive with strong e-commerce expertise, particularly in managing SEO campaigns for Shopify stores. The ideal candidate will focus on optimizing websites to improve organic search rankings and ensure optimal performance of our Shopify e-commerce platform on search engines.

Key Responsibilities:

On-Page SEO:

E-commerce SEO:

• Optimize Shopify stores to boost organic search rankings and increase traffic.
• Analyze and optimize product and category pages to improve product discoverability on search engines.
• Implement schema markup, local SEO strategies, and ensure technical SEO compliance for e-commerce websites.
• Conduct thorough keyword research to identify optimization opportunities.
• Optimize website content, product descriptions, meta tags, headings, and images for enhanced search visibility.
• Implement SEO best practices to ensure pages are SEO-friendly and aligned with the latest Google algorithms.

Technical SEO:

• Perform regular website audits to identify and resolve issues impacting SEO performance (e.g., broken links, redirects, duplicate content).
• Collaborate with the development team to implement technical SEO fixes, ensuring website speed, mobile responsiveness, and crawlability.

Content Strategy:

• Work with the content team to create high-quality, SEO-optimized content (e.g., blogs, product descriptions).
• Develop and execute link-building strategies to enhance domain authority.

Data Analysis and Reporting:

• Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., to monitor and report on SEO performance.
• Analyze organic traffic, user behavior, and sales data to adjust SEO strategies and improve KPIs (organic traffic, conversion rates, etc.).

Competitor Analysis:

• Conduct competitive analysis to understand market trends and implement strategies to outperform competitors.

Collaboration:

• Collaborate with cross-functional teams (design, content, development) to align SEO strategies with e-commerce goals.

Requirements:

• Proven experience in SEO, particularly for e-commerce websites.
• Strong understanding of the Shopify platform and hands-on experience with Shopify-based stores.
• Familiarity with keyword research tools (Google Keyword Planner, Ahrefs, SEMrush, etc.).
• Experience optimizing product pages, category pages, and creating SEO-friendly e-commerce content.
• Proficiency in Google Analytics, Google Search Console, and other SEO tools.
• Knowledge of technical SEO elements (website speed, mobile optimization, schema markup).
• Expertise in link-building and competitor analysis.
• Ability to work independently and manage multiple tasks in a fast-paced environment.
• Strong verbal and written communication skills.
• Data-driven approach to SEO strategy and performance improvement.

Preferred Qualifications:

• Experience with conversion rate optimization (CRO) and A/B testing.
• Familiarity with Google Ads and paid search campaigns.
• Experience using Shopify apps and plugins to boost SEO performance.
• Basic knowledge of HTML and CSS for minor technical adjustments.