Panacea Biotec - eCommerce Marketing Manager (5-8 yrs)

- Ecommerce Strategy Development:.

- Develop and execute comprehensive marketing plans to drive traffic, conversions, and revenue growth for the ecommerce platform.

- Identify new market opportunities and trends to expand the business.

Campaign Management:.

- Plan, implement, and optimize performance marketing campaigns across multiple ecommerce marketplace.

- Search Engine Optimization (SEO) and Content Marketing:.

- Drive organic traffic through SEO optimization.

- Collaborate with content and design teams to develop engaging online store.

- Monitor and analyze key ecommerce metrics (e. , traffic, conversion rates, ROAS, ROI, AOV).

- Generate insights from data to inform decision-making and continuously improve performance.

- Allocate and track marketing budgets across ecommerce platforms to ensure cost-efficiency and profitability.

Qualifications:.

- Master degree in Marketing, Business, or a related field.

- 5+ years of experience in ecommerce marketing, with a proven record of success.