PAC Cosmetics - Content Writer - Search Engine Optimization (2-4 yrs)

- As an SEO Content Writer, you'll be responsible for creating engaging and informative content that drives traffic and boosts rankings.

- Your main goal will be to write content that is optimised for search engines while remaining interesting and compelling for readers.

- You will work closely with marketing and content teams to identify topics and trends and develop content that aligns with business goals.

- You'll need strong writing skills, knowledge of SEO best practices, and the ability to work independently or as part of a team.

- If you're a creative thinker with a passion for writing and digital marketing, this may be the perfect job for you.

Main responsibilities:

- Develop and execute content strategies that align with business goals and target audience.

- Create and publish high-quality, engaging, and relevant content that addresses the needs of the target audience.

- Conduct keyword research and optimise content for search engines.

- Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure consistency and efficacy of content.

- Monitor and analyse website traffic and engagement metrics to continuously improve content performance.

- Stay up-to-date with industry trends and best practices in SEO, content marketing, and digital marketing.

- Write and edit website copy, blog posts, social media content, emails, and other marketing materials.

- Ensure all content is accurate, error-free, and aligned with brand voice and messaging.

- Manage editorial calendar and content production schedules.

- Provide guidance and feedback to junior writers and freelancers, as needed.

Requirements:

- 2+ years of experience with SEO and content writing

- Portfolio of your best content

- Excellent knowledge of all aspects of written English

- Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content

- Bachelor's degree in English, Journalism, or Communications