Onnivation Ventures is looking for Senior Content Marketing Specialist to join our dynamic team and embark on a rewarding career journey
Content Strategy Development:Develop and refine content strategies aligned with business goals, target audience, and brand messaging
Conduct market research and competitor analysis to identify content opportunities and trends
Define content themes, formats, and channels based on audience preferences and behavior
Content Creation and Management:Lead the creation of high-quality and engaging content across various platforms (blog posts, articles, videos, infographics, etc)
Manage content calendars, ensuring timely delivery and consistency in messaging
Collaborate with content creators, designers, and freelancers to produce diverse and compelling content
SEO and Performance Optimization:Optimize content for search engines (SEO) to improve visibility and organic traffic
Monitor content performance using analytics tools and refine strategies based on data insights
Implement SEO best practices and strategies to enhance content reach and impact
Campaign Development and Promotion:Plan and execute content marketing campaigns, coordinating with other marketing teams as needed
Utilize various distribution channels (social media, email marketing, etc) to promote content and reach target audiences
Measure campaign effectiveness and adjust strategies to maximize results
Brand Messaging and Storytelling:Ensure consistency in brand messaging and storytelling across all content touchpoints
Develop compelling narratives that resonate with the target audience and align with the brand's values
Team Leadership and Collaboration:Mentor and guide junior members of the content team, providing support and direction
Collaborate with cross-functional teams, including marketing, sales, and design, to align content strategies with broader marketing initiatives
Continuous Learning and Innovation:Stay updated with industry trends, content marketing best practices, and emerging technologies
Implement innovative and creative approaches to content creation and distribution
Skills and Qualifications:Proven experience in content marketing, preferably in a senior or leadership role
Strong writing, editing, and storytelling skills with an eye for detail and creativity
Proficiency in content management systems (CMS) and analytics tools (Google Analytics, etc)
Strategic thinking and data-driven decision-making abilities
Leadership, collaboration, and project management skills
Ability to multitask, prioritize, and work in a fast-paced environment