We are seeking a highly motivated and data-driven CLM Lead to join our growing team. In this role, you will be responsible for developing and executing a comprehensive customer lifecycle marketing strategy to maximize customer lifetime value and drive long-term growth. You will leverage a data-driven approach to optimize customer journeys, personalize experiences, and build strong customer relationships.
Roles and Responsibilities:
Develop and execute a comprehensive customer lifecycle marketing strategy across all channels (email, push notifications, in-app messages, SMS, social media).
Design, build, and optimize automated customer journeys using marketing automation platforms.
Personalize customer experiences based on individual behavior, preferences, and purchase history.
Conduct A/B testing and other experiments to optimize campaign performance and identify areas for improvement.
Analyze customer data to identify key segments, predict churn risk, & identify opportunities for cross-sell & up sell.
Track key metrics (e.g., customer lifetime value, churn rate, customer acquisition cost) and report on campaign performance.
Collaborate closely with product, engineering, and customer success teams to ensure a seamless customer experience.
Stay abreast of the latest trends in customer lifecycle marketing and emerging technologies.
Preferred Skills & Qualifications:
2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or marketing roles.
Strong understanding of customer journey mapping and user experience principles.
Experience with marketing automation platforms.
Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
Excellent communication, collaboration, and presentation skills.
Growth mindset with a strong desire to learn and adapt to new challenges.
Bachelor s degree in Marketing, Business, or a related field.
Bonus Points: Experience with AI-powered personalization and recommendation engines. Experience in a fast-paced, high-growth startup environment.