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12 Omuni Jobs
Performance Marketing Lead
Omuni
posted 8hr ago
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Flexible timing
Key skills for the job
Job Description
We are seeking a highly driven and data-oriented Performance Marketing Lead to join our growing team. In this role, you will lead all performance marketing initiatives across Shiprocket s suite of products. You will be a champion of automation and leverage AI/ML to drive campaign efficiency and unlock new growth opportunities. You will be responsible for exploring and executing cutting-edge performance marketing strategies across various channels, including but not limited to Google Ads, Meta Ads, Affiliates and most importantly, emerging platforms.
Roles and Responsibilities:
- Develop and execute high-impact performance marketing campaigns across all relevant channels.
- Drive continuous innovation and experimentation, exploring new channels and emerging technologies (e.g., TikTok Ads, programmatic advertising, influencer marketing).
- Leverage AI/ML to optimize campaigns, automate tasks, and improve campaign performance.
- Deeply understand user behavior, customer journey, and market trends to inform campaign strategies.
- Conduct in-depth data analysis, track key metrics, and generate actionable insights to inform decision-making.
- Collaborate closely with cross-functional teams (product, engineering, sales, customer success) to achieve business objectives.
- Manage budgets effectively, track ROI, and ensure the highest possible return on ad spend.
- Stay abreast of the latest industry trends, best practices, and competitive landscape.
- Build and mentor a high-performing team of performance marketing specialists (if applicable in the future).
Preferred Skills & Qualifications:
- 4+ years of experience in performance marketing, ideally in a fast-paced startup environment.
- Proven track record of success in managing high-volume, high-impact performance marketing campaigns, both individually and as a team lead.
- Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.
- Expertise in Google Ads, Meta Ads, and other major advertising platforms.
- Experience with AI/ML-powered marketing tools and platforms (e.g., Google Ads Smart Bidding, Facebook Ads+).
- Experience with emerging marketing channels and technologies.
- Growth mindset with a strong desire to learn and adapt to new challenges.
- Excellent communication, collaboration, and presentation skills.
- Bachelor s degree in Marketing, Business, or a related field.
Bonus Points:
Experience with unlocking new and untested marketing channels.
Demonstrated success in using AI/ML to drive campaign optimization and efficiency.
Experience with unlocking new and untested marketing channels.
Demonstrated success in using AI/ML to drive campaign optimization and efficiency.
Employment Type: Full Time, Permanent
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based on 40 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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