Marketing Business Partner

The role of Marketing Business Partners involves taking charge of scaling and growing our products visibility, user base, and engagement. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and deep expertise in performance marketing, CLM and growth campaigns across web and mobile platforms. The Marketing Business Partner will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth for our offerings. You will work cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. This role demands a data-driven mindset and a passion for driving measurable results.

• Develop Marketing Strategy:
  Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention.
  Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences.
  Work closely with product teams to integrate marketing initiatives into the product roadmap.
• Performance Marketing Execution:
  Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms.
  Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement.
  Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI.
• Data-Driven Decision Making:
  Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization.
  Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics.
  Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates.
• User Engagement & Retention:
  End to end ownership of the funnel and optimization of the same in alignment with business objectives.
  Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty.
  Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement.
• Collaboration and Leadership Reporting:
  Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing
  initiatives and business objectives.
  Take end to responsibility for cadences and metrics reporting as well business team liaison.
• Scaling the Product:
  Focus on rapidly scaling the product s user base through targeted and high-impact marketing strategies.
  Identify new opportunities for growth, including regional expansion and partnerships.

• Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or
  consumer-focused mobile app.
• Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses.
• Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram)
• Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.).
• Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO).
• Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing.
• MBA or equivalent from a top-tier business school (preferred).
• Strong analytical mindset with a focus on measurable results and data-driven decision-making.
• Creative problem-solver who can think outside the box to find new marketing opportunities.
• Excellent communication and leadership skills with the ability to collaborate with diverse teams.
• Results-oriented with a passion for scaling businesses and achieving ambitious growth targets.